Help
FAQ
Bidding methods
Smoothing
Budget smoothing is applied to the daily budget set for each ad group. This means that your budget will be distributed evenly so ads can be delivered all day.
Note: Smoothing is applied regardless of whether bidding is configured automatically or manually.
Your distributed budget will be checked multiple times a day and adjusted depending on how much has been spent.
Note: Bidding may exceed your daily budget in some cases, depending on your delivery status.
There is no budget smoothing for campaign spending limits.
(Last updated: June 14, 2019)
Auto-bidding
When you change the bidding amount or targeting of an ad group, it will affect the bidding environment and relearning will be necessary. At the beginning of the relearning period, ad delivery may decrease. This is in order to prevent a sudden increase in the number of ads delivered.
Note: "Learning" means the system is studying the best bid amount for achieving the optimization objective (e.g. to maximize conversions or installs).
(Last updated: June 14, 2019)
When auto-bidding optimization is learning, it means the system is studying the best bid amount for achieving the optimization objective (e.g. to maximize conversions or installs). For this reason, it's very likely that you'll see improved ad performance after learning is finished.
(Last updated: June 14, 2019)
When you set "Bidding amount configuration" to automatically optimize an objective for the first time or change settings so that learning is required, "Learning" will appear to the right of the Status.
Note:
- It may take several minutes for "Learning" to appear next to the Status.
- "Learning" means the system is studying the best bid amount for achieving the optimization objective (e.g. to maximize conversions or installs).
(Last updated: September 30, 2019)
When you change an ad group's bidding configuration from manual to automatic, bidding will be optimized based on past performance data.
Also, if you change to auto-bidding without any targeting (after having already bid for ads manually with targeting for the same ad group), optimization will use past performance data until learning is finished.
If it's determined that an ad group does not have sufficient past performance data (e.g. not enough clicks or conversions), or if the data is bad (e.g. the data obtained is not suitable for learning), relearning will be necessary. In this case, the time required for learning will be about the same as when creating a new ad group.
(Last updated: June 14, 2019)
Groups
Ad accounts
Editing ad accounts
Only the name and payer info of an ad account can be edited.
Deleting ad accounts
You can delete an ad account if it hasn't been approved yet. Ad accounts can no longer be deleted after they've been approved, so please make sure to enter all of the information correctly when you create one.
(Last updated: August 1, 2019)
Campaigns
If you change your campaign spending limit, the new budget will be applied for the rest of the month.
If you want to change the campaign spending limit for the following month, you need to create a new campaign or wait until the month changes to do so.
(Last updated: August 1, 2019)
You may be billed after a campaign schedule ends if an ad's cache is still left on a viewer's device. In such cases, any amount that exceeds your budget will be adjusted by the system and you won't be charged for it.
Note: You will be billed for any amount that's within your campaign budget.
(Last updated: August 1, 2019)
Ads
Media
LINE Tag
If you can't add JavaScript tags, you can track the effectiveness of your ads using an image tag. Just remove the <noscript>～</noscript> part from the base code and add the image tag.
Please note that adding an image tag to a service will not automatically measure ad effectiveness. You'll need to create a custom conversion that specifies the URL of the page with the image tag and add it to the service.
(Last updated: August 1, 2019)
If a conversion (CV) hasn't occurred, the conversion status will be Inactive. Please wait until a conversion occurs.
If the status doesn't change from Inactive for a long period of time, check to make sure there is no issue with the way the tag was inserted.
(Last updated: November 6, 2019)
To check a tag's status:
1. From the top page, click the Ad accounts tab > the ad account with the tag that you want to check.
2. Click the menu icon at the top left of the ad manager screen > Tracking (LINE tag) under Shared library.
3. Check the tag under Status.
(Last updated: November 6, 2019)
Audiences
You can set an audience's data retention period from 1 to 180 days.
Note: Audience data is accumulated from the moment a LINE tag is inserted into a page. This means that if a tag was added beforehand, you can also use up to 180 days' worth of data from before your audience was created.
(Last updated: August 1, 2019)
The following users are not counted in the LINE Official Account Audience:
• Users that deleted the official account after blocking it.
• Users that have not logged in to LINE for a long period of time.
For this reason, the audience number for the LINE Official Account Audience is different from your LINE Official Account Manager's total number of followers and blocked users.
(Last updated: August 1, 2019)
The estimated audience size will differ depending on the audience type.
Web Traffic Audience: Potential number of ad deliveries
Mobile App Audience: Number of users that fire events
Upload IDFA/AAID: Amount of uploaded data
LINE Official Account Audience: Fluctuates daily depending on the official account's number of followers
Valid friends: Number of valid friends the account has
Note: Does not include some users.
Friends blocking the account: Number of users currently blocking the account
(Last updated: August 1, 2019)
If an event hasn't fired yet, the event name won't be available to select from the pull down menu.
If the event doesn't appear in the menu even though it was set on a software development kit (SDK), it's possible that:
• The event failed to link with the SDK.
• The event settings on the SDK are incorrect.
Note: Keep in mind that if an event has fired, it will continue to appear in the pull down menu for 180 days.
(Last updated: August 1, 2019)
If your audience doesn't increase after choosing "People who visited event page" for your Web Traffic Audience and setting URL rules, check the following information.
For a specified URL:
• Make sure the registered URL is correct.
• Make sure the tag was inserted correctly in the specified page.
For a specified event code:
• Make sure the event code was inserted properly.
If you're using a tag manager tool, please inquire with the vendor that provides the tool.
(Last updated: November 6, 2019)
Conversions
To create a custom conversion:
1. Click the menu icon at the top left of the screen > Conversions.
2. Click + New custom conversion.
3. Enter the General information and Conversion rule details, then click Save.
Your custom conversions will be tracked if they are set to Running. To stop tracking them, set them to Paused.
(Last updated: August 1, 2019)
A tag you inserted may have failed to load due to an action carried out by a user on their device.
A tag can fail to load because:
• A button was tapped repeatedly.
• A page was reloaded.
In addition to cases like those mentioned above, a tag may fail to load due to the condition of a user's network connection or the connection status of other tags.
(Last updated: November 6, 2019)
App conversions
If an event hasn't fired yet, the event name won't be available to select from the pull down menu.
If the event doesn't appear in the menu even though it was set on a software development kit (SDK), it's possible that:
• The event failed to link with the SDK.
• The event settings on the SDK are incorrect.
Note: Keep in mind that if an event has fired, it will continue to appear in the pull down menu for 180 days.
(Last updated: August 1, 2019)
Billing
Other
See this Help article about running ads and check all of your settings again.
If there are no problems with your settings, you may want to try:
• Raising the bid amount
• Expanding your delivery targets
• Reviewing your budget settings
(Last updated: November 6, 2019)
Due to remaining cached data on users' devices, impressions and clicks may increase even after a campaign schedule has ended. In such cases, billing is handled as follows.
If you set a monthly budget:
You won't be billed, regardless of your spending limit for the month.
Note: For online accounts, the amount will appear in your outstanding balance.
If you set a total budget:
You will be billed if the amount is within the spending limit.
For more information about campaign budgets, see this Help article.
(Last updated: November 6, 2019)
Ads targeted at specific regions are delivered to users based on the regions of their LINE accounts.
This means that if a user's account is registered in one of your targeted regions, they will receive ads even if they travel to another region that you have not targeted. Your reports show every region your ads appeared in, so a region you didn't specify may show up in such cases.
Example: A user who registered their LINE account in Japan sees an ad while visiting Taiwan. Even though the ad was set to be delivered to users in Japan, "Taiwan" will appear in your report because the ad was viewed while the user was in Taiwan.
(Last updated: November 6, 2019)
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