To get a LINE tag from LINE Ad Manager:

1. From the top page, click the Ad accounts tab > the ad account you want to track.

2. Click the menu icon at the top left of the ad manager screen > Tracking (LINE tag) under Shared library.

Insert the codes that you need on the advertiser's site based on what you want to track. For information on how to insert tags, see the following Help articles:

See below for more information on the Tracking (LINE tag) screen:

The tag status contains the following information:

• Name: The name of the tag. For event codes, the name you set will appear once the tag starts working.

• Status: Shows if the tag is currently "Active" or "Inactive." A tag will appear as Active if it was inserted correctly and is working with no issues. If a tag hasn't worked for seven days, it will show up as Inactive.

• Last contact: The last date the tag was called on.

Copy the codes that you need and add them to a web page.

Follow the link to create custom audiences, including audiences for retargeting and lookalike audiences. LINE tags can be used to accumulate visitor data, which can be used to deliver ads for retargeting.

If you can't use third-party cookies, you can use first-party cookies and local storage for tracking.

- If you inserted a tag but the status shows up as Inactive, check again to make sure it was inserted correctly.

- For cross-domain tracking using first-party cookies, you need to make adjustments to the base code. For more information, see this Help article.

(Last updated: November 6, 2019)

Insert a conversion code together with a base code on the page that you want to make a conversion point.

We recommend inserting the conversion code directly below a base code; however, as long as the base code is set so that it loads first, tracking shouldn't be affected by inserting the codes apart from each other.

- The base code must be inserted so that it loads before the conversion code.

- There is no limit to the number of tags you can insert in the same URL, but be sure to insert only one base code generated for the same ad account within the same URL.

- Entering a line break or an extra blank space by mistake may cause a tag to work improperly, so be careful when copying tags.

​ ​

Use a custom event code if you want to create an audience or measure ad effectiveness based on events fired by visitors to a certain page.

When you enter a custom event code, it should be entered as a set together with a base code. We recommend inserting the custom event code directly below the base code; however, as long as the base code is set so that it loads first, tracking shouldn't be affected by inserting the codes apart from each other.

You can also add a base code, custom conversion code, and custom event code together.

Note: In this case, only insert a base code in one spot on one page.

- There is no limit to the number of tags you can insert in the same URL, but be sure to insert only one base code generated for the same ad account within the same URL.

- Entering a line break or an extra blank space by mistake may cause a tag to work improperly. Keep this in mind when inserting tags (especially when copying and pasting them).

When it's difficult to insert a JavaScript tag in a page, use an image tag. The image tag goes inside <noscript>...</noscript>. Just swap out the existing image tag and insert your code.

If you want to track ad effectiveness, use a custom conversion. When you create one, be sure to indicate the URL for the page with your image tag.

Important: You can't track effectiveness using just an image tag.