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Configuring your bidding amount automatically toggle

With this setting, bidding amounts will be automatically adjusted within your budget (e.g. Max CPC) to help you reach your ad delivery objectives.

(Last updated: June 14, 2019)

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Budget smoothing toggle

Budget smoothing is applied to the daily budget set for each ad group. This means that your budget will be distributed evenly so ads can be delivered all day.

Note: Smoothing is applied regardless of whether bidding is configured automatically or manually.

Your distributed budget will be checked multiple times a day and adjusted depending on how much has been spent.

Note: Bidding may exceed your daily budget in some cases, depending on your delivery status.

There is no budget smoothing for campaign spending limits.

(Last updated: June 14, 2019)

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Maximum number of groups that can be created toggle

A maximum of 100 groups can be created per account, with up to three layers per group.

(Last updated: August 1, 2019)

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Configuring your bidding amount manually toggle

If you are bidding manually, you can choose between CPC and CPM for your payment method.

Selecting CPC will take eCPM into consideration when delivering ads, while choosing CPM will deliver ads according to the set CPM.

(Last updated: June 14, 2019)

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Will ads still be efficiently optimized with set target audiences? toggle

To ensure that your optimized ads get distributed as efficiently as possible, we recommend targeting a broad audience. However, if there are demographics you want to exclude, you can still use automatic optimization with targeting.

(Last updated: June 14, 2019)

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