Website conversions track the number of conversions you get from a website. To measure them, you need to insert a LINE tag.

Note: For information on inserting LINE tags, see this Help article.

There are two types of website conversion tracking: tracking using conversion codes and tracking using custom conversions.

Conversion code tracking

You need to insert the conversion code at the conversion point.

Note: For information on inserting conversion codes, see this Help article.

A conversion occurs when a user clicks on an ad delivered with LINE Ads and is taken to a website with a conversion code, after which a LINE tag is triggered.

Ad clicks are confirmed based on visitor cookies. If there is a click within the tracking period (30 days for conversion codes), it will be counted as a valid conversion.

- Conversion code tracking results are displayed in the CV field on the Ad manager dashboard.

- You can set an attribution period of 1 to 180 days for custom conversions.

- Tracking may not be accurate depending on OS versions and expiration dates for cookies.

Custom conversions are especially useful in the following cases:

• You want to set a conversion point in a place other than where the conversion code is inserted.

• You want to track conversions based on URLs and custom events.

• You want to flexibly change expiration dates.

To create a custom conversion:

1. From the top page, click the Ad accounts tab > the ad account you want to create a custom conversion for.

2. Click the menu icon at the top left of the Ad manager screen > Conversions under Reports and figures.

- On the list of custom conversions, "Last contact" shows the date and time when conversions were last tracked.

- You can set an attribution period of 1 to 180 days.

Specify a single URL/keyword, or use OR/AND rules to add multiple values.

Note: URLs/keywords including asterisks or wildcards cannot be used.

<Tracking with conversion rules>

Examples using "URL A" and "URL B"

• Using OR: You can track users who visited either URL A or URL B.

• Using AND: Tracking is not possible. (You cannot track the number of users who visited both URL A and URL B.)

Examples using "Keyword A" and "Keyword B"

• Using OR: You can track users who visited a URL that contains either Keyword A or Keyword B.

• Using AND: You can track users who visited a URL that contains both Keyword A and Keyword B.

The names of any active event codes will appear in the drop-down menu. (Event rules will only appear for custom event codes that have already been inserted). Select the event that you want to use as a conversion point.

Note: The event rule "Conversion" refers to your conversion code.

- You can see the tracking results for custom conversions in your performance report.

- Conversion codes are valid for 30 days by default. You can set an expiration date of your choice from 1 to 180 days when you select Conversion.

- You can create up to 100 custom conversions; however, after a conversion has been created you can only edit/delete the name and description. If you don't want to use a custom conversion, change the status to Pause.

- When you pause a custom conversion, its status will not change to Pause immediately, and it may still show up as Active immediately after.