Website conversions track the number of conversions you get from a website. To measure them, you need to insert a LINE tag.
There are two types of website conversion tracking: tracking using conversion codes and tracking using custom conversions.
Conversion code tracking
You need to insert the conversion code at the conversion point.
A conversion occurs when a user clicks on an ad delivered with LINE Ads and is taken to a website with a conversion code, after which a LINE tag is triggered.
Ad clicks are confirmed based on visitor cookies. If there is a click within the tracking period (30 days for conversion codes), it will be counted as a valid conversion.
- Conversion code tracking results are displayed in the CV field on the Ad manager dashboard.
- You can set an attribution period of 1 to 180 days for custom conversions.
- Tracking may not be accurate depending on OS versions and expiration dates for cookies.
Custom conversion tracking
Custom conversions are especially useful in the following cases:
• You want to set a conversion point in a place other than where the conversion code is inserted.
• You want to track conversions based on URLs and custom events.
• You want to flexibly change expiration dates.
To create a custom conversion:
1. From the top page, click the Ad accounts tab > the ad account you want to create a custom conversion for.
2. Click the menu icon at the top left of the Ad manager screen > Conversions under Reports and figures.
3. Click + New custom conversion, fill out the fields, and click Save.
- On the list of custom conversions, "Last contact" shows the date and time when conversions were last tracked.
- You can set an attribution period of 1 to 180 days.
Specify a single URL/keyword, or use OR/AND rules to add multiple values.
Note: URLs/keywords including asterisks or wildcards cannot be used.
<Tracking with conversion rules>
Examples using "URL A" and "URL B"
• Using OR: You can track users who visited either URL A or URL B.
• Using AND: Tracking is not possible. (You cannot track the number of users who visited both URL A and URL B.)
Examples using "Keyword A" and "Keyword B"
• Using OR: You can track users who visited a URL that contains either Keyword A or Keyword B.
• Using AND: You can track users who visited a URL that contains both Keyword A and Keyword B.
The names of any active event codes will appear in the drop-down menu. (Event rules will only appear for custom event codes that have already been inserted). Select the event that you want to use as a conversion point.
Note: The event rule "Conversion" refers to your conversion code.
- You can see the tracking results for custom conversions in your performance report.
- Conversion codes are valid for 30 days by default. You can set an expiration date of your choice from 1 to 180 days when you select Conversion.
- You can create up to 100 custom conversions; however, after a conversion has been created you can only edit/delete the name and description. If you don't want to use a custom conversion, change the status to Pause.
- When you pause a custom conversion, its status will not change to Pause immediately, and it may still show up as Active immediately after.
(Last updated: November 6, 2019)
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