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Sending messages

Targeted broadcasts toggle
You can send broadcasts to a target audience filtered from the users who have added your account as a friend.
Note: You need a target reach of at least 100 people to send targeted broadcasts.

To configure targeted broadcasts, follow the steps below.

From the LINE Official Account Manager app:
1. Tap the Home icon > Broadcast.
2. Tap Create broadcast > Add and choose the type of content you want to send.
3. Once you've drafted a broadcast, tap Next.
4. Under "Recipients," choose Filter by demographic.
5. Filter your target audience.

From the browser version of LINE Official Account Manager:
1. Click Home > Broadcast > Create new.
2. From the drop-down menu next to "Recipients," choose Filter by demographic.
3. Filter your target audience.

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Rich messages and rich video messages toggle
Rich messages let you make compact and easy-to-understand ads by combining images, text, and multiple links in a single message. More visual impact means you can grab users' attention and promote your business more effectively than with regular text messages.

Rich video messages give you more options for sending videos to users:
• Video messages automatically play back.
• Display videos in portrait or landscape and choose from a number of aspect ratios. You even have the option to fill up the chat screen if the video is in portrait mode.
• Insert links to guide viewers to external websites for more information.

Unlike regular videos sent in chats, rich video messages cannot be saved, forwarded, or shared on Timeline by users. If you have a video that you want your users to be able to view only, be sure to send it in a rich video message.
Note: You can only create rich video messages from the browser version of LINE Official Account Manager (not the app).

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Can I edit/delete messages that I sent? toggle
Unfortunately, once a message has been sent, it cannot be edited or deleted.

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Message limits toggle
The number of free messages that can be sent differs by plan.

With a Free plan, you can send up to 500 free broadcasts/messages a month. If you want to send more, you need to configure the "Set target message limit" setting in advance.
Note: You can configure this setting to a number within the scope we have set. If you want to send more than the maximum limit of messages, please contact us via the Inquiry Form.

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Types of messages that count as broadcasts toggle
Some types of messages count toward your number of broadcasts sent for the month, and some do not.

Messages that count as sent broadcasts
• Broadcasts (including targeted messages)
• Messaging API (Push, Multicast, or Broadcast APIs)

Messages that do not count as broadcasts
• Chat messages (sent or received)
• Automated messages
• Keyword response messages
• Greeting messages to users who add your account as a friend
• Messaging API (Reply API)

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Sending additional messages beyond the free message limit toggle
If you've used up all of your free messages and want to send more, you need to change the additional message target limit.
Note: If you're using the Free plan, you cannot change the monthly limit of 500 messages.

To change the additional message limit, follow the steps below.

From the LINE Official Account Manager app:
1. Tap the account you want to configure in the Accounts list.
2. Tap Billing > Set target limits.
3. Change the message limit and tap Save.

From the browser version of LINE Official Account Manager:
1. Click the account you want to configure in the Accounts list.
2. Click Settings > Activity and billing.
3. Under "Messages sent this month," click Set target limits.
4. Change the message limit and click Save.

The additional message limit you set cannot exceed the max value. If you'd like to send more than the max value, please contact us via the Inquiry Form.

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Checking how many free messages you've sent toggle
To check how many free messages you've sent in the current month, follow the steps below.

From the LINE Official Account Manager app:
1. Tap the account you want to configure from the Accounts list.
2. Tap Billing.
3. Under "Messages sent this month," check the number next to Free messages sent.

From the browser version of LINE Official Account Manager:
1. Click the account you want to configure in the Accounts list.
2. Click Settings > Activity and billing > Dashboard.
3. Under "Messages sent this month," check the number next to Free messages sent.

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About your broadcast volume toggle
You can send messages to randomly selected recipients from your friends list by setting a broadcast volume.
Note: If you're filtering friends by demographic, be sure that the number of recipients is set to 50 or more people.

To set a broadcast volume, follow the steps below.

From the LINE Official Account Manager app:
1. Tap the account you want to configure in the Accounts list.
2. Tap Broadcast > Create broadcast.
3. Add a broadcast and tap Next.
4. Turn the Broadcast volume setting ON and enter the number of messages you want to send.

From the browser version of LINE Official Account Manager:
1. Click the account you want to configure in the Accounts list.
2. Click Broadcast > Create new.
3. Check the box next to Set broadcast volume and enter the number of messages you want to send.

The maximum broadcast volume you can set is limited by available demographic data. Since not all user demographics can be estimated, the number of users shown for "Maximum message count" may differ from the number of users listed for statistics displayed on other pages.

Also, the number of users shown for "Maximum message count" may vary over time, as these statistics are updated regularly. Because it takes up to three days for the latest demographic data to be reflected, broadcasts sent with a set broadcast volume are based on demographic data from three days ago.

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