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Sending messages

Targeted broadcasts toggle
You can send broadcasts to a target audience filtered from the users who have added your account as a friend.
Note: You need a target reach of at least 100 people to send targeted broadcasts.

To configure targeted broadcasts, follow the steps below.

From the LINE Official Account Manager app:
1. Tap the Home icon > Broadcast.
2. Tap Create broadcast > Add and choose the type of content you want to send.
3. Once you've drafted a broadcast, tap Next.
4. Under "Recipients," choose Filter by demographic.
5. Filter your target audience.

From the browser version of LINE Official Account Manager:
1. Click Home > Broadcast > Create new.
2. From the drop-down menu next to "Recipients," choose Filter by demographic.
3. Filter your target audience.

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Rich messages and rich video messages toggle
Rich messages let you make compact and easy-to-understand ads by combining images, text, and multiple links in a single message. More visual impact means you can grab users' attention and promote your business more effectively than with regular text messages.

Rich video messages give you more options for sending videos to users:
• Video messages automatically play back.
• Display videos in portrait or landscape and choose from a number of aspect ratios. You even have the option to fill up the chat screen if the video is in portrait mode.
• Insert links to guide viewers to external websites for more information.

Unlike regular videos sent in chats, rich video messages cannot be saved, forwarded, or shared on Timeline by users. If you have a video that you want your users to be able to view only, be sure to send it in a rich video message.
Note: You can only create rich video messages from the browser version of LINE Official Account Manager (not the app).

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Can I edit/delete messages that I sent? toggle
Unfortunately, once a message has been sent, it cannot be edited or deleted.

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Message limits toggle
The number of free messages that can be sent differs by plan.

With a Free plan, you can send up to 1,000 free broadcasts/messages a month. If you want to send more, you need to configure the "Set target message limit" setting in advance.
Note: You can configure this setting to a number within the scope we have set. If you want to send more than the maximum limit of messages, please contact us via the Inquiry Form.

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