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Sending messages

Targeted broadcasts toggle
You can send broadcasts to a target audience filtered from the users who have added your account as a friend.
Note: You need a target reach of at least 100 people to send targeted broadcasts.

To configure targeted broadcasts, follow the steps below.

From the LINE Official Account Manager app:
1. Tap the Home icon > Broadcast.
2. Tap Create broadcast > Add and choose the type of content you want to send.
3. Once you've drafted a broadcast, tap Next.
4. Under "Recipients," choose Filter by demographic.
5. Filter your target audience.

From the browser version of LINE Official Account Manager:
1. Click Home > Broadcast > Create new.
2. From the drop-down menu next to "Recipients," choose Filter by demographic.
3. Filter your target audience.

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Audiences toggle
You can create audiences based on certain criteria, and then use them to narrow down the recipients of your targeted broadcasts.
Note: For details about targeted broadcasts, see this Help article.

There are three audience types you can choose from:

Click retargeting
This audience targets users who have clicked on a link in a past message.

Impression retargeting
This audience targets users who have opened past messages.

User ID upload
This audience targets user IDs that you've uploaded.
Note: For details about user IDs, visit the LINE Developers page.

To create an audience:
1. Click Home Broadcast Audience.
2. Click Create new.
Note:
- Audiences can only be created on LINE Official Account Manager for web browsers, and not on the LINE Official Account app.
- An audience can no longer be used after 180 days have passed from the date it was created.

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Rich messages and rich video messages toggle
Rich messages let you make compact and easy-to-understand ads by combining images, text, and multiple links in a single message. More visual impact means you can grab users' attention and promote your business more effectively than with regular text messages.

Rich video messages give you more options for sending videos to users:
• Video messages automatically play back.
• Display videos in portrait or landscape and choose from a number of aspect ratios. You even have the option to fill up the chat screen if the video is in portrait mode.
• Insert links to guide viewers to external websites for more information.

Unlike regular videos sent in chats, rich video messages cannot be saved, forwarded, or shared on Timeline by users. If you have a video that you want your users to be able to view only, be sure to send it in a rich video message.
Note: You can only create rich video messages from the browser version of LINE Official Account Manager (not the app).

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Can I edit/delete messages that I sent? toggle
Unfortunately, once a message has been sent, it cannot be edited or deleted.

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Message limits toggle
The number of free messages that can be sent differs by plan.

With a Free plan, you can send up to 1,000 free broadcasts/messages a month. If you want to send more, you need to configure the "Set target message limit" setting in advance.
Note: You can configure this setting to a number within the scope we have set. If you want to send more than the maximum limit of messages, please contact us via the Inquiry Form.

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Types of messages that count as broadcasts toggle
Some types of messages count toward your number of broadcasts sent for the month, and some do not.

Messages that count as sent broadcasts
• Broadcasts (including targeted messages)
• Messaging API (Push, Multicast, or Broadcast APIs)

Messages that do not count as broadcasts
• Chat messages (sent or received)
• Automated messages
• Keyword response messages
• Greeting messages to users who add your account as a friend
• Messaging API (Reply API)

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Sending additional messages beyond the free message limit toggle
If you've used up all of your free messages and want to send more, you need to change the additional message target limit.
Note: If you're using the Free plan, you cannot change the monthly limit of 1,000 messages.

To change the additional message limit, follow the steps below.

From the LINE Official Account Manager app:
1. Tap the account you want to configure in the Accounts list.
2. Tap Billing > Set target limits.
3. Change the message limit and tap Save.

From the browser version of LINE Official Account Manager:
1. Click the account you want to configure in the Accounts list.
2. Click Settings > Activity and billing.
3. Under "Messages sent this month," click Set target limits.
4. Change the message limit and click Save.

The additional message limit you set cannot exceed the max value. If you'd like to send more than the max value, please contact us via the Inquiry Form.

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Checking how many free messages you've sent toggle
To check how many free messages you've sent in the current month, follow the steps below.

From the LINE Official Account Manager app:
1. Tap the account you want to configure from the Accounts list.
2. Tap Billing.
3. Under "Messages sent this month," check the number next to Free messages sent.

From the browser version of LINE Official Account Manager:
1. Click the account you want to configure in the Accounts list.
2. Click Settings > Activity and billing > Dashboard.
3. Under "Messages sent this month," check the number next to Free messages sent.

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About your broadcast volume toggle
You can send messages to randomly selected recipients from your friends list by setting a broadcast volume.
Note: If you're filtering friends by demographic, be sure that the number of recipients is set to 50 or more people.

To set a broadcast volume, follow the steps below.

From the LINE Official Account Manager app:
1. Tap the account you want to configure in the Accounts list.
2. Tap Broadcast > Create broadcast.
3. Add a broadcast and tap Next.
4. Turn the Broadcast volume setting ON and enter the number of messages you want to send.

From the browser version of LINE Official Account Manager:
1. Click the account you want to configure in the Accounts list.
2. Click Broadcast > Create new.
3. Check the box next to Set broadcast volume and enter the number of messages you want to send.

The maximum broadcast volume you can set is limited by available demographic data. Since not all user demographics can be estimated, the number of users shown for "Maximum message count" may differ from the number of users listed for statistics displayed on other pages.

Also, the number of users shown for "Maximum message count" may vary over time, as these statistics are updated regularly. Because it takes up to three days for the latest demographic data to be reflected, broadcasts sent with a set broadcast volume are based on demographic data from three days ago.

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About A/B tests toggle
An A/B test determines the most effective broadcast or delivery method by testing two or more variants under the same conditions and comparing the results. This is called "A/B testing" because two different patterns (e.g. variant A and variant B) are tested against one another.

Using this feature allows you to fine-tune your broadcasts by testing multiple variants on a predetermined subset of recipients. You can then send the best-performing variant to the remaining group of recipients who were not included in the testing.

You can choose to create an A/B test under "Advanced settings" when sending a broadcast from LINE Official Account Manager for web browsers.

To create an A/B test:
1. Click Home > Broadcast > New broadcast.
2. Under "Advanced settings," check the box next to Create A/B test.

Note:
- The A/B test option is not available in the LINE Official Account app for mobile devices.
- To create an A/B test, a target reach of 5,000 or more is required.

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About card-based messages toggle
Card-based messages let you present content over multiple cards in carousel format, all in a single chat bubble.

Use one of four different card types to enter your information and easily create a message with an organized layout.
Note: You can add up to nine cards per chat bubble.

Available card types:
Products
Perfect for showing off a range of products or service plans.

Places
Help your audience find store locations easily and quickly.

People
Show off star staff and the key people in your business.

Pictures
Use this card type for messages centered around promotions or other specialized graphics.

To create a card-based message, follow the steps below.
Note: Card-based messages can only be created on LINE Official Account Manager for PC web browsers, and not on the LINE Official Account app.

1. Click Home > Card-based messages.
2. Click Create new.

For more details about creating card-based messages, see the LINE Official Account service manual (only available in Japanese).

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Creating images toggle
With the Create image feature, you can easily make images that fit templates in rich messages or rich menus. You no longer have to worry about not being able to prepare images for use in the rich messages or rich menus that you'd like to send, or having trouble editing or customizing the images that you've prepared.

To create an image, follow the steps below.
Note: Images can only be created on LINE Official Account Manager for web browsers, and not on the LINE Official Account app.

For rich messages:
1. Click Home > Rich messages.
2. Click Create new.
3. Click Select template, choose a template, then click Apply.
4. Click Create image.
5. Use the icons at the bottom of the editing screen to edit the image as you like.
6. After you've finished editing the image, click Apply.

For rich menus:
1. Click Home > Rich menus.
2. Click Create new.
3. Click Select template, choose a template, then click Apply.
4. Click Create image.
5. Use the icons at the bottom of the editing screen to edit the image as you like.
6. After you've finished editing the image, click Apply.

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