LINE Official Account Help Center

If you want to check the effectiveness of messages sent from your LINE official account, you need to insert LINE tags in the page you want to track.

LINE tags consist of three code types: base codes, conversion codes, and custom event codes.

You can get LINE tags on LINE Official Account Manager for web browsers by following the steps below.

1. Click Home > Tracking (LINE tags).

2. Read the warning message, then click Start tracking with LINE tags to display each code.

Insert the base code, conversion code, and custom event code on the pages you want to track according to your goals. For information on how to insert LINE tags, see the following Help articles.

Inserting tags (base codes)

Inserting tags (conversion codes)

Inserting tags (custom event codes)

Statuses on the Tracking (LINE tags) screen:

• Tag name: Displays the tag's name. For event codes, the name you set will appear once the tag starts working.

• Status: Shows if the tag is currently Active or Inactive. A tag will appear as Active if it was inserted correctly and is working properly. If a tag hasn't worked within seven days, it will show up as Inactive.

• Last triggered: The last date the tag was called on.

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Insert a conversion code together with a base code on the page that you want to track.

The conversion code should be inserted directly after the base code.

Note: Entering a line break or an extra blank space may cause a tag to work improperly. Keep this in mind when inserting tags (especially when copying and pasting them).

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Inserting LINE tags

Inserting LINE tags

Getting LINE tags

Inserting tags (base codes)

Inserting tags (conversion codes)

Inserting tags (custom event codes)

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