Tracking conversions

To track conversions on a website, you need to insert LINE tags. You can track and measure conversions by using a conversion code or a custom conversion.

For information on how to insert LINE tags, see the following Help articles.


Conversion codes
You need to insert the conversion code at the conversion point. A conversion occurs when a user clicks on a message sent from a LINE official account and is taken to a website with a conversion code, after which a LINE tag is triggered.

Custom conversions
There are other methods of tracking conversions besides using a conversion code. You can use custom conversions to enable tracking under specific conditions, allowing for more detailed message analysis and optimization.

To create a custom conversion:
1. Click Insights > Broadcasts.
2. On the Custom conversions page, click Create new.
3. Configure each item and click Save.
Note: You can set an attribution period of one to 90 days.

Matching methods:
• URL
Specify a single URL/keyword, or use OR/AND rules to add multiple values.
Note: URLs/keywords including asterisks or wildcards cannot be used.

<Tracking with conversion rules>
Examples using "URL A" and "URL B"
- Using OR: You can track users who visited either URL A or URL B.
- Using AND: You cannot track users (e.g. those who visited URL A and URL B).

Examples using "Keyword A" and "Keyword B"
- Using OR: You can track users who visited a URL that contains either Keyword A or Keyword B.
- Using AND: You can track users who visited a URL that contains both Keyword A and Keyword B.

• Conversion events
The names of any active event codes will appear in the drop-down menu. Event rules will only appear for custom event codes that have already been inserted. Select the event that you want to use as a conversion point.
Note: The event rule "Conversion" refers to your conversion code.

Important:
- You can see the tracking results for custom conversions in your performance report.
- Conversion codes are valid for 30 days by default. You can set an expiration date of your choice from one to 90 days when you select Conversion.
- You can create up to 100 custom conversions; however, after a conversion has been created you can only edit/delete the name and description. If you don't want to use a custom conversion, change the status to Pause.
- When you pause a custom conversion, its status will not change to Paused immediately, and it may still show up as Active immediately after.

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