TW Official Account Help Center

Insights

The Dashboard page shows a summary of the main statistics for your messages, friends, and chats. Clicking on a category will display its statistics in more detail.

Note: The numbers for each category are updated at different times.

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Open count

The number of users who opened the chat and saw your message.

Impressions

The number of chat balloons shown to users.

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Playback count

The number of times users triggered an event by playing any video or audio content in a message.

Played user count

The number of users who played any video or audio content in a message.

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The Insights page shows statistical data for your account, such as the number of friends you've added or blocked per day as well as coupon and reward card statistics.

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Impressions represent the number of times users have viewed your content posted on LINE VOOM.

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Video views (3 seconds or more)

This shows the number of times the video/audio in a post was played for three seconds or more.

Note: This also includes the number of times the video/audio was played for one minute or more.

Video views (1 minute or more)

This shows the number of times the video/audio in a post was played for one minute or more.

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Total playback time shows the total amount of time that the video/audio in a LINE VOOM post was played.

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Insights

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Insights

About the Dashboard

What are the numbers for "Open count" and "Impressions"?

What are the numbers for playback count and played user count?

About the Insights page

LINE VOOM impressions

About Video views (3 seconds or more/1 minute or more) on LINE VOOM

About Total playback time on LINE VOOM