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Rich menus are the large menus displayed at the bottom of LINE official account chats that let you guide friends of your account to external websites, distribute coupons, and more.

Rich menu features

• Displayed prominently at the bottom of chat screens

• Set different links or messages for each menu option

• Choose from several different menu templates

• Make menus visible/invisible for specified periods of time from the browser version of LINE Official Account Manager

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From the LINE Official Account Manager app

• To check your QR code:

1. Tap the Home icon > Gain friends.

2. Tap QR code and check the code that appears.

3. Tap Save QR code if you want to save the code.

• To check your "Add friend" button HTML tag:

1. Tap the Home icon > Gain friends > "Add friend" button.

2. Tap "Add friend" button and check the HTML tag that appears.

3. Tap Copy to copy the HTML tag to your clipboard.

From the browser version of LINE Official Account Manager

• To check your QR code:

1. Click Home > Gain friends.

2. Check the QR code displayed.

3. Click Download to download the QR code image file, or Copy to copy its HTML tag to your clipboard.

• To check your "Add friend" button HTML tag:

1. Click Home > Gain friends.

2. Check the HTML tag displayed next to "Button."

3. Click Copy to copy the HTML tag to your clipboard.

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You can create posters on the browser version of LINE Official Account Manager.

Note: Posters cannot be created with Unverified accounts (accounts for businesses or individuals that have not been reviewed and verified by LINE) or the LINE Official Account Manager app.

To create a poster:

1. Click Home > Gain friends > Create a poster.

2. Select a poster design and tagline.

3. Click Create new and save the PDF file that is created.

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On your official account's business profile page, you can post basic information about your company, store, or brand.

Your business profile information is also published on the web, so it's a great way to promote your official account.
Note: Business profile information will not be published on the web for unverified accounts.

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To edit basic information published on your business profile, refer to the steps below.

From the LINE Official Account app:
1. Tap the account you want to configure in the Accounts list.
2. Tap the Home tab > Business profile.
3. Edit each field on the Business profile page settings.

From LINE Official Account Manager for web browsers:
1. Click the account you want to configure in the Accounts list.
2. Click Business profile.
3. Edit each field on the Business profile settings page.

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After you've set a rich menu in LINE Official Account Manager, it will appear when users re-enter the chat room. In some cases, it may take time for a rich menu to appear depending on a user's network connection or other factors.

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Turning this setting on will tell users roughly how long it will take to receive a response to their messages. The average reply time appears under Basic info on your LINE official account's profile page.

Reply times are calculated by analyzing how long it took your official account to reply to previous messages.

Note: You can only use this setting if Chat is turned on in Response settings.

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The reply time is an estimate of how long it will take a LINE official account to reply to messages from users.

Note: You can only use this setting if Chat is turned on in Response settings.

• Reply time is calculated for 1-on-1 chats with users.

Note: Auto-response messages, AI response messages, multi-person and group chats, and messages from people registered as spam users are not subject to calculation.

• Reply time is calculated based on data from the last 30 days (up to the previous day).

• Calculation method: When a user sends their first message in a chat, the average amount of time required to reply within a 24-hour time frame is calculated based on data from the last 30 days.

Note:

- Replies that were sent more than 24 hours after receiving a user's first message are not included in the calculation.

- After a 24-hour calculation period has ended, the next calculation will start when another message arrives from the user.

- Calculation is done automatically, so we do not view any messages sent between LINE official accounts and users.

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You need to purchase a Premium ID if you want to change your basic account ID.

Note: Premium IDs are not available in Indonesia, Singapore, and the United States.

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We're sorry to say that you cannot change your LINE official account's Premium ID after purchasing it.

If you want to change the Premium ID you purchased, you first need to delete it and then purchase a new one.
Note: You won't be able to purchase a Premium ID if it's already being used by another official account.

If you purchase a Premium ID again in the same month you stopped using your previous one, you'll be charged again as if it's a new purchase.

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Before deleting your LINE official account, make sure to read the important notes below.

• You will not be able to use any features other than Insights and billing once you delete your LINE official account.

• All account information (including statistics) will be permanently erased 30 days after you delete your account.

• Deleting your account will delete all of your friends.

Note: You cannot transfer your friends to a new account.

• You will not be refunded if you delete your account in the middle of a month.

• If you send additional messages before deleting your account, you will be billed for additional message fees on your next billing date.

• If you purchased a Premium ID with the LINE Official Account app for iOS, deleting your account will not automatically cancel your subscription. Please see this Apple Support page and cancel your subscription on the App Store.

To delete your LINE official account, follow the steps below.

From the LINE Official Account app:

1. Tap the account you want to delete in the Accounts list.

2. Tap Settings > Account > Delete account.

3. Confirm and agree to the warning, then tap Delete account.

From LINE Official Account Manager:

1. Click the account you want to delete in the Accounts list.

2. Click Settings > Account settings > Delete account.

3. Confirm and agree to the warning, then click Delete account.

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Currently, you can only view the list of members with permissions on LINE Official Account Manager. There is no way to check the activity history of these members in detail.

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User information is not disclosed, and can only be checked in the following cases:

• If a user contacts your LINE official account via chat or adds your verified LINE official account as a friend
You'll be able to check some of their profile information (display name, profile photo, and status message).

• If your LINE official account is using the Messaging API and a user adds you as a friend, sends you a message, or otherwise directly interacts with your account
In addition to the profile information mentioned above, you'll also be able to send that user messages using the unique internal identifier we've assigned to them.

• If you are using the Messaging API and a user adds your LINE official account to a group or chat
With a verified account, you'll be able to see some profile information (display name, profile photo, and status message) as well as the internal identifiers of every group or chat member.
Note: Unverified accounts can confirm the same information, but only for users who send messages in the group or chat.

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Unverified accounts (those for businesses or individuals that have not been reviewed and verified by LINE) do not appear in search results on the internet or in the LINE app.

If you have a verified account and it doesn't appear in search results, the setting to display your account in search results may be turned off.

To check/change your display settings, refer to the steps below.

From the LINE Official Account app:
1. Tap the account you want to configure in the Accounts list.
2. Tap the Home tab > Business profile.
3. Tap Profile visibility settings.
4. Check or change the setting for Show in search results and recommendations.

From LINE Official Account Manager for web browsers:
1. Click the account you want to configure in the Accounts list.
2. Click Business profile.
3. Click Edit visibility settings next to Profile visibility settings.
4. Check or change the setting for Show in search results and recommendations.

Note: Review applications are currently only being accepted for Japan, Taiwan, and Thailand. Verified accounts are not being issued for other countries or regions at this time.

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Information registered to Account settings

LINE

Help center

Search Help articles

Account settings

Account settings

About rich menus

Checking your Gain friends QR code or the HTML tag for your "Add friend" button

Creating posters

About business profiles

Editing your business profile

A rich menu is not appearing during the display period

About Show average reply time

About average reply time

Changing your account ID

Can I change the string of characters in my Premium ID after purchasing it?

Deleting your LINE official account

Can I check the activity history of other members with administrator permissions?

Checking information of users who have friended your account

The LINE official account I created doesn't appear in search results