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Broadcasts

You can send broadcasts to a target audience filtered from the users who have added your account as a friend.

Note: You need a target reach of at least 100 people to send targeted broadcasts.

To configure targeted broadcasts, follow the steps below.

From the LINE Official Account Manager app:

1. Tap the Home icon > Broadcast.

2. Tap Create broadcast > Add and choose the type of content you want to send.

3. Once you've drafted a broadcast, tap Next.

4. Under "Recipients," choose Filter by demographic.

5. Filter your target audience.

From the browser version of LINE Official Account Manager:

1. Click Home > Broadcast > Create new.

2. From the drop-down menu next to "Recipients," choose Filter by demographic.

3. Filter your target audience.

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You can create audiences based on certain criteria and use them to narrow down who will receive your targeted broadcasts.

Note: For details about targeted broadcasts, see this Help article.

You can choose from the following audience types.

Click retargeting

This audience targets users who have clicked on a link in a past message.

Impression retargeting

This audience targets users who have opened past messages.

User ID upload

This audience targets user IDs that you've uploaded.

Note: For details about user IDs, visit the LINE Developers page.

Chat tag audience

This audience targets users that you tagged in one-on-one chats.

Note: You need to tag chats before to create an audience.

To create an audience:

1. Click Home > Data controls > Audiences.

2. Click Create new.

Note:

- Audiences can only be created on LINE Official Account Manager for web browsers, and not on the LINE Official Account app.

- Audiences expire 180 days after they are created (except for chat tag audiences).

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Rich messages let you make compact and easy-to-understand ads by combining images, text, and multiple links in a single message. More visual impact means you can grab users' attention and promote your business more effectively than with regular text messages.

Rich video messages give you more options for sending videos to users:

• Video messages automatically play back.

• Display videos in portrait or landscape and choose from a number of aspect ratios. You even have the option to fill up the chat screen if the video is in portrait mode.

• Insert links to guide viewers to external websites for more information.

Unlike regular videos sent in chats, rich video messages cannot be saved, forwarded, or shared on LINE VOOM by users. If you have a video that you want your users to be able to view only, be sure to send it in a rich video message.

Note: You can only create rich video messages from the browser version of LINE Official Account Manager (not the app).

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Unfortunately, once a message has been sent, it cannot be edited or deleted.

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The number of free messages that can be sent differs by plan.

With a Free plan, you can send up to 200 free broadcasts/messages a month. If you want to send more with a Standard plan, you need to configure the "Set target message limit" setting in advance.

Note:

- You can configure this setting to a number within the scope we have set. If you want to send more than the maximum limit of messages, please contact us via the Inquiry Form.

- Light and Standard plans are not available in Indonesia, Singapore, and the United States.

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Some types of messages count toward your number of broadcasts sent for the month, and some do not.

Messages that count as sent broadcasts

• Broadcasts (including targeted messages)

• Messaging API (Push, Multicast, or Broadcast APIs)

Messages that do not count as broadcasts

• Chat messages (sent or received)

• Automated messages

• Keyword response messages

• Greeting messages to users who add your account as a friend

• Messaging API (Reply API)

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If you've used up all of your free messages and want to send more, you need to change the additional message target limit.

Note: If you're using the Free plan or the Light plan, you cannot change the monthly limit of 200 or 3,000 messages, respectively.

You can change the additional message limit using one of the methods below.

To change the additional message limit from the purchase screen on your smartphone browser:

1. Log in from this link and tap an account in the Accounts list.

Note: You cannot complete these steps from the LINE Official Account app, so you need to use the link above.

2. Tap Account settings > Change your additional message limit.

3. Change the message limit and tap Save.

To change the additional message limit from LINE Official Account Manager for web browsers:

1. Click an account in the Accounts list.

2. Click Settings > Dashboard under Activity and billing.

3. Under Messages sent this month, click Set target limits.

4. Change the message limit and click Save.

The additional message limit you set cannot exceed the max value. If you want to send more than the max value, please contact us via the Inquiry Form.

Note: Only the Free plan is available in Indonesia, Singapore, and the United States.

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You can check how many free messages you've sent in the current month using one of the methods below.

To check how many messages you've sent from the LINE Official Account app for iOS:

1. Tap an account in the Accounts list.

2. Tap Billing.

3. Under Messages sent this month, check the number next to Free messages sent.

To check how many messages you've sent from the purchase screen on your smartphone browser:

1. Log in from this link and tap an account in the Accounts list.

Note: You cannot complete these steps from the LINE Official Account app for Android, so you need to use the link above.

2. Under Plan activity, check the number next to Free messages sent.

To check how many messages you've sent from LINE Official Account Manager for web browsers:

1. Click an account in the Accounts list.

2. Click Settings > Dashboard under Activity and billing.

3. Under Messages sent this month, check the number next to Free messages sent.

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You can send messages to randomly selected recipients from your friends list by setting a broadcast volume.

Note: If you're filtering friends by demographic, be sure that the number of recipients is set to 50 or more people.

To set a broadcast volume, follow the steps below.

From the LINE Official Account app:

1. Tap the account you want to configure in the Accounts list.

2. Tap Broadcast > Create broadcast > + Add.

3. Select a message type, create your message, then tap Next.

4. Turn ON Broadcast volume and enter the number of messages you want to send.

From the browser version of LINE Official Account Manager:

1. Click the account you want to configure in the Accounts list.

2. Click Broadcast > Create new.

3. Check the box next to Set broadcast volume and enter the number of messages you want to send.

The maximum broadcast volume you can set is limited by available demographic data. Since not all user demographics can be estimated, the number of users shown for "Maximum message count" may differ from the number of users listed for statistics displayed on other pages.

Also, the number of users shown for "Maximum message count" may vary over time, as these statistics are updated regularly. Because it takes around three days for the latest demographic data to be reflected, broadcasts sent with a set broadcast volume are based on demographic data from around three days ago.

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With the Create image feature, you can easily make images that fit templates in rich messages or rich menus. You no longer have to worry about not being able to prepare images for use in the rich messages or rich menus that you'd like to send, or having trouble editing or customizing the images that you've prepared.

To create an image, follow the steps below.

Note: Images can only be created on LINE Official Account Manager for web browsers, and not on the LINE Official Account app.

For rich messages:

1. Click Home > Rich messages.

2. Click Create new.

3. Click Select template, choose a template, then click Apply.

4. Click Create image.

5. Use the icons at the bottom of the editing screen to edit the image as you like.

6. After you've finished editing the image, click Apply.

For rich menus:

1. Click Home > Rich menus.

2. Click Create new.

3. Click Select template, choose a template, then click Apply.

4. Click Create image.

5. Use the icons at the bottom of the editing screen to edit the image as you like.

6. After you've finished editing the image, click Apply.

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It can take up to a few hours for an audience to become valid. Also, an audience will not become valid if you do not have the minimum target reach required or there's a problem with an uploaded file.

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Target estimates are only approximations, so the actual number of broadcast recipients may differ.

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You can use emoji and emoticons by clicking or tapping Emoji on the broadcast editing screen.

Note:

- Platform dependent characters (e.g. emoji that can only be used with a certain OS or device) cannot be used in broadcasts.

- Device notifications display emoji as text descriptions, which may differ from what you meant to express.

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When uploading an image for a card-based message, the image file must be in JPG, JPEG, or PNG format and no larger than 10 MB in size.

Also, the recommended aspect ratio varies depending on the card type you selected. See below for details.

• An image aspect ratio of 1.54:1 is recommended for Products and Places card types.
• An image aspect ratio of 1.11:1 is recommended for the Pictures card type.

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Help center

Search Help articles

Broadcasts

Broadcasts

Targeted broadcasts

Audiences

Rich messages and rich video messages

Can I edit/delete messages that I sent?

Message limits

Types of messages that count as broadcasts

Sending additional messages beyond the free message limit

Checking how many free messages you've sent

About your broadcast volume

Creating images

The status of an audience I created is still "In progress"

The target estimate is different from the actual number of recipients

Using emoji in broadcasts

Image upload size and requirements for card-based messages