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You can search for posts created up to 366 days ago. (For example: If you're searching on December 31, 2021, you can check posts created as far back as December 30, 2020.)

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Data is collected for 31 days after a post is made.

Post data is no longer collected after this period has ended; however, information included in posts (e.g. reactions, comments, and shares) will continue to be collected for an unlimited period of time.

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You can see how many times a post has been viewed from Accounts reached.

Impressions: Shows the number of views your post has received, including multiple views from a single user.

Accounts reached: Shows the number of users who have viewed your post (and not the number of times they viewed it).

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You can see a breakdown of the users who follow your account or have seen your posts by gender, age, and region.

Note: The figures shown are estimates and may differ from the exact numbers.

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How far back can posts be referenced?

About the data collection period

About Accounts reached

About demographics