JP Official Account Help Center

You can send broadcasts to a target audience filtered from the users who have added your account as a friend.

Note: You need a target reach of at least 100 people to send targeted broadcasts.

To configure targeted broadcasts, follow the steps below.

From the LINE Official Account Manager app:

1. Tap the Home icon > Broadcast.

2. Tap Create broadcast > Add and choose the type of content you want to send.

3. Once you've drafted a broadcast, tap Next.

4. Under "Recipients," choose Filter by demographic.

5. Filter your target audience.

From the browser version of LINE Official Account Manager:

1. Click Home > Broadcast > Create new.

2. From the drop-down menu next to "Recipients," choose Filter by demographic.

3. Filter your target audience.

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If you've used up all of your free messages and want to send more, you need to change the additional message target limit.

Note: You cannot change the monthly limit of 200 messages for the Communication plan, or 5,000 messages for the Light plan.

You can change the additional message limit using one of the methods below.

To change the additional message limit from the purchase screen on your smartphone browser:

1. Access the Web store and tap the account you want to configure in the Accounts list.

Note: You cannot complete these steps from the LINE Official Account app, so you need to use the link above.

2. Under Account settings, tap Change your additional message limit.

3. Change the message limit and tap Save.

To change the additional message limit from LINE Official Account Manager for web browsers:

1. Select the account you want to configure in the Accounts list.

2. Select Settings > Dashboard under Activity and billing.

3. Under Messages sent this month, select Set target limits.

4. Change the message limit and select Save.

The additional message limit you set cannot exceed your max target limit. If you want to set an additional message limit higher than your max target limit, you will need to apply to raise your max target limit.

To apply to have your max target limit raised from LINE Official Account Manager for web browsers:

1. Select the account you want to configure in the Accounts list.

2. Select Settings > Dashboard under Activity and billing.

3. Select Set target limits > How do I raise my max target limit?

4. Fill in the fields and select Continue.

5. Confirm the details and select Request boost.

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You can send messages to randomly selected recipients from your friends list by setting a broadcast volume.

Note: If you're filtering friends by demographic, be sure that the number of recipients is set to 50 or more people.

To set a broadcast volume, follow the steps below.

From the LINE Official Account app:

1. Tap the account you want to configure in the Accounts list.

2. Tap Broadcast > Create broadcast > + Add.

3. Select a message type, create your message, then tap Next.

4. Turn ON Broadcast volume and enter the number of messages you want to send.

From the browser version of LINE Official Account Manager:

1. Click the account you want to configure in the Accounts list.

2. Click Broadcast > Create new.

3. Check the box next to Set broadcast volume and enter the number of messages you want to send.

The maximum broadcast volume you can set is limited by available demographic data. Since not all user demographics can be estimated, the number of users shown for "Maximum message count" may differ from the number of users listed for statistics displayed on other pages.

Also, the number of users shown for "Maximum message count" may vary over time, as these statistics are updated regularly. Because it takes around three days for the latest demographic data to be reflected, broadcasts sent with a set broadcast volume are based on demographic data from around three days ago.

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With the Create image feature, you can easily make images that fit templates in rich messages or rich menus. You no longer have to worry about not being able to prepare images for use in the rich messages or rich menus that you'd like to send, or having trouble editing or customizing the images that you've prepared.

To create an image, follow the steps below.

Note: Images can only be created on LINE Official Account Manager for web browsers, and not on the LINE Official Account app.

For rich messages:

1. Click Home > Rich messages.

2. Click Create new.

3. Click Select template, choose a template, then click Apply.

4. Click Create image.

5. Use the icons at the bottom of the editing screen to edit the image as you like.

6. After you've finished editing the image, click Apply.

For rich menus:

1. Click Home > Rich menus.

2. Click Create new.

3. Click Select template, choose a template, then click Apply.

4. Click Create image.

5. Use the icons at the bottom of the editing screen to edit the image as you like.

6. After you've finished editing the image, click Apply.

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LINE

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Broadcasts

Broadcasts

Targeted broadcasts

Rich messages and rich video messages

Can I edit/delete messages that I sent?

Message limits

Types of messages that count as broadcasts

Sending additional messages beyond the free message limit

Checking how many free messages you've sent

About your broadcast volume

About A/B tests

About card-based messages

Creating images

Audiences

The status of an audience I created is still "In progress"

The target estimate is different from the actual number of recipients

Using emoji in broadcasts