If you want to check the effectiveness of messages sent from your LINE official account, you need to insert LINE tags in the page you want to track.
LINE tags consist of three code types: base codes, conversion codes, and custom event codes.
You can get LINE tags on LINE Official Account Manager for web browsers by following the steps below.
1. Click Home > Tracking (LINE tags).
2. Read the warning message, then click Start tracking with LINE tags to display each code.
Insert the base code, conversion code, and custom event code on the pages you want to track according to your goals. For information on how to insert LINE tags, see the following Help articles.
• Tag name: Displays the tag's name. For event codes, the name you set will appear once the tag starts working.
• Status: Shows if the tag is currently Active or Inactive. A tag will appear as Active if it was inserted correctly and is working properly. If a tag hasn't worked within seven days, it will show up as Inactive.
• Last triggered: The last date the tag was called on.
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To track conversions with LINE tags, you need to insert the LINE tag's base code into the website's head element.
Either insert the base code in the <head>...</head> element of the website, or use the tag manager to insert it.
Note:
- There is no limit to the number of tags you can insert in the same URL, but be sure to insert only one base code generated for the same account within the same URL.
- Entering a line break or an extra blank space may cause a tag to work improperly. Keep this in mind when inserting tags (especially when copying and pasting them).
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Insert a conversion code together with a base code on the page that you want to track.
The conversion code should be inserted directly after the base code.
Note: Entering a line break or an extra blank space may cause a tag to work improperly. Keep this in mind when inserting tags (especially when copying and pasting them).
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You can categorize and freely track web pages using custom events. When you enter a custom event code, it should be inserted together as a set with a base code.
By changing the "CustomEvent" tag to any custom event name and inserting it in your website, you'll be able to select the custom event when creating a custom audience.
Note:
- Custom event names should be within 20 half-width alphanumeric characters.
- Entering a line break or an extra blank space may cause a tag to work improperly. Keep this in mind when inserting tags (especially when copying and pasting them).
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When it's difficult to insert a JavaScript tag in a page, use an image tag.
The image tag goes inside the <noscript>...</noscript> element. Just swap out the existing image tag and insert your code.
If you want to track how effective your messages are, use a custom conversion.
Important: You can't track effectiveness using just an image tag.
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