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If LINE tags aren't firing, make sure that:

• The tag entered properly.

A tag won't be tracked properly if its details have been modified.

• Your tag manager is configured correctly (if you're using one).

Note: For information about adding tags and configuring tag firing options with a tag manager, please contact the service provider directly.

• You're not using a URL shortening service.

Your website may not be tracked properly if you use a URL shortening service.

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To check a tag's status from LINE Official Account Manager for web browsers:

1. Click Tracking (LINE tags).

2. Check the codes under Status.

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You can insert a number of base codes from different accounts in a single URL, but we recommend that you do not use the same account's base code more than once.

Please be aware that adding the same base code multiple times in a URL may affect tracking.

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A conversion code may have been inserted in a page without a conversion point. Make sure that your conversion codes are inserted in the appropriate pages.

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You can check the results for each message you send by setting a custom conversion for each message you want to track.

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LINE tags have the same specifications as the tags used with LINE Ads.

If you've already set tags in LINE Ads, you can measure conversions with events from LINE Ads.

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LINE tags aren't firing

Checking a LINE tag's status

Can I insert more than one base code in the same page?

Conversions were counted even though none occurred

Changing the tracking point for separate messages

Are LINE tags the same tags used in LINE Ads?