LINE Official Accounts lets you create a LINE account for your business and connect with your customers.

With an official account, you can send effective targeted broadcasts using data estimated from user trends on LINE, as well as link your own data and external systems with the Messaging API.  You can also send messages to individual users or specific groups to achieve optimal communication for your business needs.

There are two types of LINE official accounts: Verified and Unverified.

These are accounts that have passed LINE's verification process. Once your account has been reviewed, it will be issued a Verified account badge and appear in LINE in-app search results.

These are accounts that have not been reviewed. Unverified accounts can be used by anyone, regardless of whether they are an individual or a company, but they do not appear in LINE in-app search results.