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Broadcasts

You can send broadcasts to a target audience filtered from the users who have added your account as a friend.

Note: You need a target reach of at least 100 people to send targeted broadcasts.

To configure targeted broadcasts, follow the steps below.

From the LINE Official Account Manager app:

1. Tap the Home icon > Broadcast.

2. Tap Create broadcast > Add and choose the type of content you want to send.

3. Once you've drafted a broadcast, tap Next.

4. Under "Recipients," choose Filter by demographic.

5. Filter your target audience.

From the browser version of LINE Official Account Manager:

1. Click Home > Broadcast > Create new.

2. From the drop-down menu next to "Recipients," choose Filter by demographic.

3. Filter your target audience.

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Rich messages let you make compact and easy-to-understand ads by combining images, text, and multiple links in a single message. More visual impact means you can grab users' attention and promote your business more effectively than with regular text messages.

Rich video messages give you more options for sending videos to users:

• Video messages automatically play back.

• Display videos in portrait or landscape and choose from a number of aspect ratios. You even have the option to fill up the chat screen if the video is in portrait mode.

• Insert links to guide viewers to external websites for more information.

Unlike regular videos sent in chats, rich video messages cannot be saved or forwarded by users. If you have a video that you want your users to be able to view only, be sure to send it in a rich video message.

Note: You can only create rich video messages from the browser version of LINE Official Account Manager (not the app).

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Unfortunately, once a message has been sent, it cannot be edited or deleted.

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The number of free messages that can be sent differs by plan.

With the Communication plan, you can send up to 200 free broadcasts/messages a month. If you want to send more, you need to configure your settings for additional messages to a number within the scope we have set.

If you want to set an additional message limit higher than your max target limit, you will need to apply to do so.

Refer to the steps below to apply to raise your max target limit.
Note: You cannot do this from the LINE Official Account app.

With LINE Official Account Manager for web browsers
To raise your max target limit:
1. Select the account you want to configure in the Accounts list.
2. Select Settings > Dashboard under Activity and billing.
3. Select Set target limits > How do I raise my max target limit?
4. Fill in the fields and select Continue.
5. Confirm the details and select Request boost.

If your request to raise your limit is approved, the maximum limit will be 3.59 million messages. If you want to set the limit higher than 3.59 million messages, please consult with one of our authorized sales partners.
Note: Please be aware that depending on the results of our review, we may not be able to grant your request.

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There are various messaging features on LINE Official Account; however, not all broadcasts are counted as paid messages. You can utilize some messaging features, such as sending/receiving LINE chat messages and automated responses, for free.

Some types of messages count toward your number of broadcasts sent for the month, and some do not.

Messages that count as sent broadcasts

• Broadcasts (including targeted broadcasts and step messages)

• Messaging APIs (Push, Multicast, Broadcast, and Narrowcast APIs)

Messages that do not count as broadcasts

• LINE chat messages (sent or received)

• Auto-response messages

• Greeting messages

• Messaging API (Reply API)

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If you've used up all of your free messages and want to send more, you need to change your additional message limit.
Note: You cannot change the monthly limit of 200 messages for the Communication plan, or 5,000 messages for the Light plan.

Refer to the steps below for each method to change your limit.

With the purchase screen for smartphone browsers
Note: You cannot complete these steps from the LINE Official Account app, so you need to use this link.

To change your additional message limit:
1. Tap the account you want to configure in the Your accounts list.
2. Under Account settings, tap Change your additional message limit.
3. Change the message limit and tap Save.

With LINE Official Account Manager for web browsers
To change your additional message limit:
1. Select the account you want to configure in the Accounts list.
2. Select Settings > Dashboard under Activity and billing.
3. Under Messages sent this month, select Set target limits.
4. Change the message limit and select Save.

The additional message limit you set cannot exceed your max target limit.

If you want to set an additional message limit higher than your max target limit, you will need to apply to raise your max target limit.

Refer to the steps below to apply to raise your max target limit.

With LINE Official Account Manager for web browsers
To raise your max target limit:
1. Select the account you want to configure in the Accounts list.
2. Select Settings > Dashboard under Activity and billing.
3. Select Set target limits > How do I raise my max target limit?
4. Fill in the fields and select Continue.
5. Confirm the details and select Request boost.

If your request to raise your limit is approved, the maximum limit will be 3.59 million messages. If you want to set the limit higher than 3.59 million messages, please consult with one of our authorized sales partners.
Note: Please be aware that depending on the results of our review, we may not be able to grant your request.

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You can check how many free messages you've sent in the current month using one of the methods below.

To check how many messages you've sent from the LINE Official Account app for iOS:

1. Tap an account in the Accounts list.

2. Tap Billing.

3. Under Messages sent this month, check the number next to Free messages sent.

To check how many messages you've sent from the purchase screen on your smartphone browser:

1. Log in from this link and tap an account in the Accounts list.

Note: You cannot complete these steps from the LINE Official Account app for Android, so you need to use the link above.

2. Under Plan activity, check the number next to Free messages sent.

To check how many messages you've sent from LINE Official Account Manager for web browsers:

1. Click an account in the Accounts list.

2. Click Settings > Dashboard under Activity and billing.

3. Under Messages sent this month, check the number next to Free messages sent.

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You can send messages to randomly selected recipients from your friends list by setting a broadcast volume.

Note: If you're filtering friends by demographic, be sure that the number of recipients is set to 50 or more people.

To set a broadcast volume, follow the steps below.

From the LINE Official Account app:

1. Tap the account you want to configure in the Accounts list.

2. Tap Broadcast > Create broadcast > + Add.

3. Select a message type, create your message, then tap Next.

4. Turn ON Broadcast volume and enter the number of messages you want to send.

From the browser version of LINE Official Account Manager:

1. Click the account you want to configure in the Accounts list.

2. Click Broadcast > Create new.

3. Check the box next to Set broadcast volume and enter the number of messages you want to send.

The maximum broadcast volume you can set is limited by available demographic data. Since not all user demographics can be estimated, the number of users shown for "Maximum message count" may differ from the number of users listed for statistics displayed on other pages.

Also, the number of users shown for "Maximum message count" may vary over time, as these statistics are updated regularly. Because it takes around three days for the latest demographic data to be reflected, broadcasts sent with a set broadcast volume are based on demographic data from around three days ago.

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Card-based messages let you present content over multiple cards in carousel format, all in a single chat bubble.

Use one of four different card types to enter your information and easily create a message with an organized layout.

Note: You can add up to nine cards per chat bubble.

Available card types:

Products

Perfect for showing off a range of products or service plans.

Places

Help your audience find store locations easily and quickly.

People

Show off star staff and the key people in your business.

Pictures

Use this card type for messages centered around promotions or other specialized graphics.

To create a card-based message, follow the steps below in LINE Official Account Manager for PC web browsers.

1. Click Home > Card-based messages.

2. Click Create new.

For more details about creating card-based messages, see the following LINE Official Account service manual page (only available in Japanese).

Card-based messages

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With the Create image feature, you can easily make images that fit templates in rich messages or rich menus. You no longer have to worry about not being able to prepare images for use in the rich messages or rich menus that you'd like to send, or having trouble editing or customizing the images that you've prepared.

To create an image, follow the steps below.

Note: Images can only be created on LINE Official Account Manager for web browsers, and not on the LINE Official Account app.

For rich messages:

1. Click Home > Rich messages.

2. Click Create new.

3. Click Select template, choose a template, then click Apply.

4. Click Create image.

5. Use the icons at the bottom of the editing screen to edit the image as you like.

6. After you've finished editing the image, click Apply.

For rich menus:

1. Click Home > Rich menus.

2. Click Create new.

3. Click Select template, choose a template, then click Apply.

4. Click Create image.

5. Use the icons at the bottom of the editing screen to edit the image as you like.

6. After you've finished editing the image, click Apply.

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You can create audiences based on certain criteria, and then use them to narrow down the recipients of your targeted broadcasts.

Note: For details about targeted broadcasts, see this Help article.

There are three audience types you can choose from:

Click retargeting

This audience targets users who have clicked on a link in a past message.

Impression retargeting

This audience targets users who have opened past messages.

User ID upload

This audience targets user IDs that you've uploaded.

Note: For details about user IDs, visit the LINE Developers page.

To create an audience:

1. Click Home > Broadcast > Audience.

2. Click Create new.

Note:

- Audiences can only be created on LINE Official Account Manager for web browsers, and not on the LINE Official Account app.

- An audience can no longer be used after 180 days have passed from the date it was created.

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It can take up to a few hours for an audience to become valid. Also, an audience will not become valid if you do not have the minimum target reach required or there's a problem with an uploaded file.

Note: Refer to the LINE Official Account Manager user manual regarding conditions for uploading files.

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Target estimates are only approximations, so the actual number of broadcast recipients may differ.

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You can use emoji and emoticons by clicking or tapping Emoji on the broadcast editing screen.

Note:

- Platform dependent characters (e.g. emoji that can only be used with a certain OS or device) cannot be used in broadcasts.

- Device notifications display emoji as text descriptions, which may differ from what you meant to express.

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LINE

Help center

Search Help articles

Broadcasts

Broadcasts

Targeted broadcasts

Rich messages and rich video messages

Can I edit/delete messages that I sent?

Message limits

Types of messages that count as broadcasts

Sending additional messages beyond the free message limit

Checking how many free messages you've sent

About your broadcast volume

About card-based messages

Creating images

Audiences

The status of an audience I created is still "In progress"

The target estimate is different from the actual number of recipients

Using emoji in broadcasts