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LINE VOOM

LINE VOOM basics

Checking shares of your LINE VOOM posts toggle

You can check shares of your LINE VOOM posts from the LINE Official Account app or LINE Official Account Manager for web browsers.

From the LINE Official Account app:

1. Tap the Insight tab.

2. Tap LINE VOOM (Posts).

3. Choose the post you want to check shares for.

4. Check your Shares.

From LINE Official Account Manager for web browsers:

1. Click the Insight tab.

2. Click LINE VOOM > Posts.

3. Click Show metrics and check Shares under User actions.

Note: You can select up to five metrics.

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Reporting LINE VOOM posts/comments toggle

If you find something inappropriate on LINE VOOM, you can report the person who posted it from the LINE VOOM screen.

Note: If you report someone, they won't be notified that you did so.

To report a post:

1. Tap "..." at the top right of the post you want to report.

2. Tap Report.

3. Select your reason for reporting the post, then tap Agree & send.

To report a comment:

1. Tap and hold the comment you want to report.

2. Tap Report.

3. Select your reason for reporting the comment, then tap Agree & send.

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Configuring settings for LINE VOOM likes and comments toggle

To change your settings for allowing LINE VOOM likes and comments, follow the steps below.

From the LINE Official Account app:

1. Tap the Home tab > Settings > LINE VOOM > User interaction.

2. Choose your preferred setting for Likes and comments.

3. Tap Save.

From LINE Official Account Manager for web browsers:

1. Click the LINE VOOM tab > Settings.

2. Under User interaction, choose your preferred setting for Likes and comments.

3. Click Save.

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Banning words and phrases toggle

You can ban words and phrases using one of the methods below.

To ban a word or phrase from a comment:

1. Click Add banned keyword under the comment.

2. Enter the word or phrase you want to specify as banned in the pop-up, then click Add.

To ban a word or phrase from Comments in the menu on the left side of the screen:

1. Click Settings, scroll to Other settings, and click Edit under Manage banned words and phrases.

2. Enter the word or phrase you want to specify as banned in the box then click Add.

You can check or remove banned words and phrases by following the steps below.

1. Click Comments in the menu on the left side of the screen > Settings.

2. Scroll to Other settings, then click Edit under Manage banned words and phrases.

3. Check your list of banned words and phrases, or click Remove next to the word or phrase you want to allow again.

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Managing spam comments toggle

You can manage spam comments in the following ways.

Flag comments as spam

Click Flag as spam under a comment to move it to the Spam tab.

Unflag comments as spam

From Comments in the menu on the left side of the screen, click Manage comments > the Spam tab > Unflag as spam next to the relevant comment. The unflagged comment will then appear on the Approved tab.

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Why was my LINE VOOM post reported/deleted? toggle

We determined that your LINE VOOM post likely violated LINE's Terms and Conditions of Use.

When content is reported or picked up by our monitoring, we determine whether it violates our Terms and Conditions of Use and take appropriate action (such as deleting the post).

Please understand that we cannot provide details concerning reports, our monitoring system, or the measures that we take.

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About LINE VOOM Studio toggle

LINE VOOM Studio is a dedicated website that lets LINE VOOM creators post content on LINE VOOM, manage comments from other users, check information about their insight, and use the Boost and Monetization features.

Anyone with administrator permissions for a LINE official account can use LINE VOOM Studio.

You can access LINE VOOM Studio here, or from the web browser version of LINE VOOM or LINE Official Account Manager.

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Switching LINE official accounts toggle

To switch LINE official accounts, click the profile photo at the top right of the screen and select an account from the linked account list.

Note: Up to four of the LINE official accounts you've used most recently can be displayed on this list.

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Changing your LINE official account profile settings toggle

You can change your profile settings from the LINE official account settings page. To access this page, click Settings at the top right of the screen.

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Checking all of your accounts toggle

To see the full list of your accounts, click the profile photo at the top right of the screen > See all accounts.

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Logging out toggle

To log out of LINE VOOM Studio, click the profile photo at the top right of the screen > Log out.

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Deleting LINE VOOM posts toggle

You can delete posts that you've made on LINE VOOM using one of the methods below.

To delete a post from the LINE Official Account app:

1. Tap LINE VOOM.

2. Tap the menu icon next to the post you want to delete from LINE VOOM.

3. Tap Delete > Delete.

To delete a post from LINE VOOM Studio:

1. Click Post list in the menu on the left side of the screen > the icon of the post you want to delete.

2. On the Post details page, click Delete > Delete.

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About the Follow feature toggle

If someone follows your account, they'll continue to see your new posts on LINE VOOM. This allows you to provide information to users who may be interested, even if they haven't added your account as a friend.

You can check how many followers you have from LINE VOOM Studio.

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Create posts

Can I restore deleted posts? toggle

Unfortunately, deleted posts cannot be restored.

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Saving posts as drafts toggle

You can save a post as a draft using one of the methods below.

To save a post as a draft from the LINE Official Account app:

1. Tap LINE VOOM > Create new post.

2. Tap Save draft on the post creation screen.

To save a post as a draft from LINE VOOM Studio:

1. Click New post.

2. Click Save as draft on the post creation screen.

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Content that can be posted on LINE VOOM toggle

You can post the following content on LINE VOOM:

• Text

• Photos/videos

• Stickers

• Coupons

• URLs

• Surveys

• Location information

• Text cards

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Maximum number of text characters that can be entered toggle

You can enter up to 10,000 characters.

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Maximum number of images and videos that can be attached toggle

You can attach a combined total of up to 20 images and videos.

Image file types: JPG, JPEG, PNG, and GIF

Image file size: 10 MB or lower per file

Video file types: MP4, M4V, MOV, AVI, and WMV

Video file size: 500 MB or lower per file

Video play time: 20 minutes or less per file

Note: Support is offered for 720p resolution at 2.5 mbps.

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Specifications for uploading thumbnails toggle

The specifications for uploading a thumbnail are as follows.

Images

File formats: JPG, JPEG, and PNG

File size: 10 MB or lower

Resolution: 750 px by 993 px

Note: You can only upload one thumbnail image.

Thumbnails

Thumbnails only appear on the Explore tab. Videos will be displayed as is in other parts of LINE VOOM such as the For you and Following tabs. If multiple files are attached, only the thumbnail of the first video will be shown.

Text filter

Thumbnails that contain too much text will not appear on the Explore tab.

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Where are posts displayed and who can see them? toggle

Your posts will appear in your followers' feeds on the Following page.

Users who aren't following you can see your posts on the Explore, For you, and hashtag search pages.

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Hashtag specifications toggle

The specification for hashtags are as follows.

• Hashtags can't contain blank spaces.

• You can add up to 20 hashtags per post.

• You can enter a maximum of 99 characters per hashtag.

• The hashtag function will be removed (without notice) from hashtags that contain over 99 characters or are added to a post that already has 20 hashtags entered.

• The hashtag search page is not available in VOOM Studio. You can only enter hashtags.

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About post previews toggle

You can preview your post to see how it will appear in the For you , Following, and Explore tabs.

When you preview your post in the Explore tab, it will be displayed in grid view.

Note: If you added a thumbnail for your post, it will be used in the Explore tab preview.

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About image cropping toggle

Cropping an image lets you trim it down to fit a frame with a specific aspect ratio.

Aspect ratios

From a minimum of 3:1 (landscape) to a maximum of 3:4 (portrait)

Aspect ratio image cropping

• Images where a face can be recognized are cropped with the face in the center.

• Images without a recognizable face are cropped with the middle of the image in the center of the frame.

Note: Image cropping is not applied to the media viewer, slide type posts, or small images from posted links.

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Boosts

Boosting posts toggle

The Boost feature lets you reach more users by setting your preferred audience, duration, and budget for your posts.

To configure your settings and request a boost:

1. On the LINE VOOM tab, select Boost under an image or video you posted.

2. Specify the landing page and choose Next.

3. Select Create audience.

Note: To use an existing audience, choose that audience.

4. Enter an audience name, choose the gender, age, regions, and interests you want to target, then select Save.

5. Select Next.

6. Configure the audience, boost duration, daily budget, and payment method.

7. Agree to the Terms and Conditions of Use and submit your request.

Note:

- You can only apply to boost posts that include an image or a video.

- Once you've submitted a boost request, you cannot edit the content of your post.

The boost of your post will begin once your request has passed a review.

Most boost reviews are completed within 3 business days at the latest. However, since reviews may take longer in some cases, you cannot set a start date for your boost.

Note: You can choose an end date for your boost.

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Can I boost and monetize a post at the same time? toggle

You cannot monetize a post while it is boosted, or boost a post while it is monetized.

Please turn Monetization OFF for posts that you want to boost.

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My boost request was rejected toggle

Your boost request may be rejected if the post you want to boost is determined to be inappropriate. This determination is made based on the LINE and LINE Official Account Terms and Conditions of Use.

Please understand that we are unable to tell you the specific reason why your request was rejected.

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Can I change the budget after requesting a boost? toggle

You cannot change the settings of a boost after requesting it. This includes the budget that you set.

If you want to change your budget or any other settings, please cancel your boost request and submit a new one.

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Can I edit or delete a post after its boost has begun? toggle

You cannot edit or delete a post until the boost for it has ended. If you want to edit or change a boosted post right away, please cancel the boost.

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Checking the results of posts that were deleted after their boosts began toggle

You can check the reach (estimated), impressions, click rate, and how much of your budget was spent for a post that was deleted after its boost began.

The results for boosted posts are updated every ten minutes.

For information on how to check the insight for boosted posts, see this Help article.

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Setting a target audience for your boost toggle

You can specify the target audience of a boost manually or automatically.

Note: The Auto setting can only be used if your account has 100 or more friends.

See below for details about each audience setting.

Auto

Automatically target users who are similar to the users that have added your account as a friend.

Note: This setting excludes users that have already added your account as a friend.

Create audience

Manually specify the gender, ages, locations, and interests of your audience.

For more information on configuring your boost settings, see this Help article.

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Setting a budget for boosts toggle

You can set a daily budget for your boosts.

If a boost will last for more than one day, its budget will be the total of the daily amounts that you set for the Boost duration (from the boost approval date until its end date). The amount you spend will not exceed the total of the daily amounts that you set.

Below are the minimum and maximum boost budgets.

Per boost (daily budget × duration)

• Minimum budget: JPY 10,000

• Maximum budget: JPY 200,000

Per account (monthly amount)

• Maximum budget: JPY 200,000

Ongoing boosts may be stopped if the maximum budget is exceeded.

You cannot set a boost budget that exceeds the monthly maximum of JPY 200,000. For example, you cannot set a boost with a daily budget of JPY 50,000 for a duration of five days because the total budget would be JPY 250,000.

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My boost was stopped toggle

Your boost may be stopped if:

• Its budget limit (JPY 200,000 a month) has been reached.

• The boosted post is reported by a user, or the post is deleted because its contents are determined to violate the LINE Terms and Conditions of Use.

• Its target audience is set to Automatic and your account no longer has at least 100 friends.

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Increasing the reach of your boost toggle

If the reach of your boost is low, the biggest factor will be your target audience settings. Please be sure to:

• Avoid complex targeting.

• Target users that are similar to your followers.

• Manually set and target the broadest audience possible.

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Checking payments for boost costs toggle

You'll be charged for boosts on the 10th of the following month using the payment method information registered to your official account.

To check your payment history, open LINE Official Account Manager for web browsers and select Settings > Activity and billing > Billing history.

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Available payment methods toggle

You can use LINE Pay (with a credit card), a credit card, or invoice billing as your payment method. For details, see this Help article.

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I can't request a boost toggle

You will not be able to request boosts if:

• You don't have administrator permissions for the account.

• A payment method hasn't been registered.

• The budget limit for the current month has been reached.

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What features can be used based on account permission type? toggle

Only members with administrator permissions for an account can register its payment method and request boosts.

Members without administrator permissions can view the Boost settings menu and Boost results page.

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Boost durations toggle

The duration of a boost is from the day that your request is accepted until the end date of your choosing.

Note: In some cases, the boost duration you set and the actual boost duration may differ.

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Monetization

About monetization toggle

You can earn ad revenue by showing ads in the videos that you post. Ads can be customized separately for each video.

Note: The ad formats that can be shown depend on the length of the video.

For information on LINE VOOM posts that cannot be monetized, see this Help article.

For details about ad formats, see this Help article.

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Checking an account's ad revenue totals toggle

You can check your revenue information by clicking Monetization in the menu on the left side of the screen > Earning history > the Total revenue tab.

You can check:

• Your total revenue (up to the previous day).

• Revenue information by ad format.

• Revenue information by payment status.

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Checking if you're eligible for monetization toggle

You can confirm whether you're eligible from the Monetization tab. You can also check the number of followers that you have and how many hours of watch time your videos have achieved.

Note: Flicking the image that appears lets you switch between your number of followers and hours of video watch time.

To be eligible for monetization, you must meet the following requirements.

• Number of account followers: 500 or more

• Video watch time: A total of 50 or more hours in the last month

These criteria are measured every 24 hours, so your eligibility may change depending on when you check it.

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Process for receiving ad revenue toggle

To submit a payment request and receive your ad revenue, follow the steps below.

1. From the Total revenue menu, submit an ad revenue payment request.

Your available balance is determined based on the performance of your ads up until the last day of the previous month.

You can only submit payment requests between the 5th and 15th of every month. During this period, the Submit a payment request button is activated, and selecting it will take you to the payment request page.

2. Confirm your available balance and submit a payment request.

You can request the amount of ad revenue you want to be transferred from your available balance.

Note:

- Available balance range: JPY 1,000 – maximum payable amount

- LINE will cover the 10% consumption tax applied to the payment request amount, which is included in your payment.

The final amount will be: (Your requested amount + 10% consumption tax) - (Transfer fee + 10% consumption tax).

3. Your payment will be transferred using your registered payment information.

You need to register your payment information before you can submit a payment request. The revenue amount you request will be delivered to your registered recipient via bank transfer within 30 days of your request.

Note:

- If you don't submit payment requests, your monthly available balance will accumulate.

- Payment transfers will not be successfully completed if your payment information is incorrect.

- Only account members with administrator permissions can register payment information and submit payment requests.

- If you still have previously-accrued ad revenue after canceling and resuming monetization, you can make a payment request for your available balance.

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Registering your payment information toggle

To register your payment information, click Monetization in the menu on the left side of the screen > Earning history > the Total revenue tab > Payment information at the bottom of the screen.

Note: If your requested payment amount exceeds JPY 200,000, you'll need to enter additional information for identity verification.

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About the service charge for receiving your ad revenue toggle

There is a service charge for having your ad revenue transferred.

LINE covers the 10% consumption tax applied to the payment request amount, which is included in your payment.

The final amount will be: (Your requested amount + 10% consumption tax) − (Transfer fee).

Note: The transfer fee is JPY 550 plus value-added tax.

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Monetizing your previously posted videos in bulk toggle

If you turn ON the Show ads on all video posts setting when applying for monetization, you can set to collectively run ads on videos that you've already posted as well as on videos that are posted in the future.

If you choose to run ads on your previously posted videos, it will only apply to up to 100 videos posted within the last year. You can change the monetization status of other previously posted videos directly on their Settings screens.

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Video ad formats toggle

You can set the ad format that will appear in your videos.

Note: The ad formats that can be shown depend on the length of the video.

In-stream video ads

Depending on the length of the video, up to three ads can be shown.

Note: In-stream video ads cannot be displayed on videos that are less than two minutes long.

Image ads

Image ads are anchored at the bottom of your video. One ad can be displayed on videos that are 30 seconds or longer.

Auto

The ad format you set when applying for monetization is automatically applied to eligible videos. Either in-stream or image ads will be shown, depending on the length of the video.

You can set the ad format for individual video posts on the Monetization settings screen.

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Maximum number of ads that can be displayed toggle

You can show up to three in-stream video ads in videos that are two minutes or longer. For the number of ads that you can show for videos of different lengths, see below.

• Videos between two and five minutes long: One ad

• Videos between five and ten minutes long: Up to two ads

• Videos between 10 and 20 minutes long: Up to three ads

Note: Ads can be set to display at 120-second intervals.

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Can I set the timing for ads to be displayed? toggle

You can set the timing only for in-stream ads.

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Setting ad categories toggle

You can set which ad categories appear in your videos. This lets you make sure the ads that play are appropriate for your content.

The ad categories you set when you apply for monetization will be collectively applied to all of your video posts. You can change the ad categories for individual video posts on the settings screen.

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Editing and deleting monetized posts toggle

You can edit and delete monetized posts. However, please be aware that editing the type or length of a post may result in its ad format changing.

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Changing the monetization status of individual posts toggle

You can change the monetization status of individual posts from the Monetization settings screen.

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Changing the ad settings of individual posts toggle

You can directly change the ad format, ad categories, and display location for individual post on the Monetization settings screen.

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Posts that cannot be monetized toggle

A post cannot be monetized if:

• It is not an image or a video that is at least 30 seconds long.

• It includes more than one video.

• It includes both an image and a video.

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Checking your ad revenue balance toggle

You can request payment and check how much ad revenue you've actually earned from the Monetization menu.

To check your balance, follow the steps below.

From the LINE Official Account app:

1. Tap the Home tab > Settings > Monetization.

2. Tap Settings.

3. Tap Monetization and check each item.

From LINE Official Account Manager for web browsers:

1. Click the LINE VOOM tab > Monetization.

2. Click Earning history and check each item.

Under Available balance, you'll see the amount you can request plus the 10% consumption tax. The amount actually transferred to you will be: (Your requested amount + 10% consumption tax) − (Transfer fee + 10% consumption tax).

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Checking your daily ad revenue toggle

You can only check your daily ad revenue from LINE Official Account Manager for web browsers.

Note: This information cannot be viewed from the LINE Official Account app.

To check your daily ad revenue:

1. Click the LINE VOOM tab > Monetization > Earning history.

2. Select Daily Data.

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Requirements for monetization toggle

Even after you are approved for monetization, you will be suspended from running ads on your posts if your account stops meeting the requirements.

To be eligible for monetization, you must meet the following requirements.

• Number of account followers: 500 or more

• Video watch time: A total of 50 or more hours in the last month

If you stop meeting these requirements, your monetization qualification will be temporarily suspended. Monetization will resume when your account meets both of these requirements again.

When monetization is disabled for your account, all of the ads on your posts will be paused. You will only earn revenue for posts if monetization is enabled for both your account and your posts.

Note: Even if monetization is enabled for your account, you will not earn revenue for posts that have monetization disabled.

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How long does it take to review my account monetization application? toggle

The monetization application review takes around five business days.

Note: More time may be needed for some reviews.

Once the review is finished and you are approved, you can start earning money from your video posts.

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Can I change monetization settings during a boost? toggle

You cannot change the monetization settings of a video post while it is boosted.

Note: You can only boost a video post while ads on the post are paused.

You can change the monetization settings of a video post after the boost for that post has ended.

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Can I get paid ad revenue after deleting my LINE official account? toggle

Unfortunately, deleting your account will delete all of your ad revenue. We recommend having all of your ad revenue paid before deleting your account.

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Receiving ad revenue for deleted posts toggle

If you delete a monetized post, you can still receive the ad revenue that it earned before it was deleted. The ad revenue information for each deleted post can be confirmed in the Total revenue of that post.

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My monetized post was deleted toggle

Posts may be deleted if they are reported by a user or if their contents are determined to violate the LINE Terms and Conditions of Use.

If your monetized post is deleted for one of the reasons above, its ads will be paused and any ad revenue earned by the post will be recovered.

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Checking the monetization status of specific posts toggle

You can check the current monetization status of a post by clicking Monetization in the menu on the left side of the screen > Earning history > the Revenue by post tab. When you click a specific post, you can see its total revenue and revenue by ad format.

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Insight

Checking insight for boosted posts toggle

You can check the insight for your posts from the LINE Official Account app or LINE Official Account Manager for web browsers.

From the LINE Official Account app:

Tap the Insight tab, choose the post you want to confirm, and check the insight at the bottom of the screen.

Note: You can also check insight from the LINE app by linking your LINE account to your LINE official account.

From LINE Official Account Manager for web browsers:

Select the LINE VOOM tab > Boost > Boost history > Details. You can check the insight for individual ongoing and finished boosts, or specify a date to check the insight for boosts on a particular day.

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How far back can posts be referenced? toggle

You can search for posts created up to 366 days ago. (For example: If you're searching on December 31, 2021, you can check posts created as far back as December 30, 2020.)

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About the data collection period toggle

Data is collected for 31 days after a post is made.

Post data is no longer collected after this period has ended; however, information included in posts (e.g. reactions, comments, and shares) will continue to be collected for an unlimited period of time.

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About Accounts reached toggle

You can see how many times a post has been viewed from Accounts reached.

Impressions: Shows the number of views your post has received, including multiple views from a single user.

Accounts reached: Shows the number of users who have viewed your post (and not the number of times they viewed it).

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About demographics toggle

You can see a breakdown of the users who follow your account or have seen your posts by gender, age, and region.

Note: The figures shown are estimates and may differ from the exact numbers.

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Notifications

About account notifications toggle

Notifications for specific accounts cannot be turned on or off.

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Official account management (from the LINE app)

Linking an existing official account toggle

To link an existing official account:

1. Tap the VOOM tab > your profile at the top of the screen.

2. Tap Create official account.

3. Tap Link an existing account.

4. Select the official account you want to link and tap Save.

Note: You can link up to five official accounts.

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Changing which official account is shown toggle

To change the official account that is shown:

1. From an official account's LINE VOOM, tap the account profile at the top of the screen.

2. Select the official account you want to switch to and tap Show this account.

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Checking your unlinked official accounts toggle

To check your unlinked official accounts:

1. Tap the VOOM tab > your profile at the top of the screen.

2. Tap Manage official accounts.

From this screen, you can check both your linked and unlinked official accounts.

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Copyright infringement reporting

Reporting copyright infringement toggle

If you find content that you own the rights to posted on LINE VOOM without your permission, you can report the person who posted it from the LINE VOOM screen.

Note: Rest assured that if you report someone, they won't be notified that you did so.

To report someone who is infringing on your copyrights:

1. Tap "..." at the top right of the post you want to report.

2. Tap Report > Copyright infringement > Add details.

3. Confirm the explanation at the top of the Inquiry Form and check I have read and agree to the above.

4. Fill out the form with the information necessary for us to confirm the infringement.

5. Select whether the application is being filed by an individual or corporation and enter the relevant information.

6. Tap SEND.

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Can I report intellectual property (IP) rights infringement on behalf of someone else? toggle

Rights infringement can only be reported by the owner of the intellectual property or an official representative.

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Information required when reporting an infringement of rights toggle

When reporting an infringement of rights, please provide the information below on the reporting screen.

Note: We will not be able to take any action if this information is incomplete or cannot be confirmed.

• The rights that are being infringed

• Where the infringement is occurring

• Information (such as a URL) for confirming that the infringement is occurring

• Your information (individual/corporation, name, postal code, address, phone number, email address)

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If content that I reported is deleted, what information does the poster receive? toggle

The poster will only be told that their post was deleted because a report was received from the copyright owner. Please rest assured that they will not be told the identity of the reporter.

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How will the rights infringement report I sent be processed? toggle

For security reasons, we are unable to provide any details about the processing of rights infringement reports.

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Canceling intellectual property (IP) rights infringement reports toggle

We will confirm the content of any IP rights infringement reports that we receive.

Please rest assured that we will not take any action if we find that the content reported is not problematic and does not constitute an infringement.

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Appropriate content use

Receiving copyright protection as a copyright holder toggle

If you send us your original copyrighted content and we are able to confirm its authenticity, it can receive copyright protection.

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Copyrights

Account reported for copyright infringement

Comments

About the Comments menu option toggle

The Comments option in the menu on the left side of the screen lets you manage all of your account's comments in one place. This can help you communicate more proactively with your followers and further grow your account.

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Filtering/checking specific comments toggle

You can change how comments are displayed using the the following options in the drop-down comment filter.

Sort by oldest

Reorders all the comments you've received from oldest to newest.

Your comments

Displays only comments that you made.

Favorites

Shows only comments that you've added to your Favorites.

Note: Click the bookmark icon at the bottom of a comment to add it to your Favorites.

You can also check only the comments from a specific account by clicking the menu icon at the bottom of a comment > See all comments from this account.

To remove comment filters, select All in the drop-down comment filter or click the Reset button.

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Can I filter/check the comments on a specific post? toggle

Unfortunately, you cannot reorder comments on an individual post basis from the Comments menu option.

If you want to check the comments on a specific post, select Post list from the menu on the left side of the screen, click the relevant post, and check the comments at the bottom of the Post details page.

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Blocking users from posting spam comments toggle

You can flag accounts as spammers to block users from posting unwanted comments.

To flag an account as a spammer:

Click Flag account as spammer at the bottom of a comment. Comments from that account will then be moved to the Spam tab.

To check your flagged accounts or unflag an account:

1. Click Comments in the menu on the left side of the screen > Settings.

2. Scroll to Other settings, then click Edit under Manage spammers.

3. Check the accounts you've flagged as spammers, or select Remove next to any accounts you want to unflag.