You can sell items (e.g. stickers, emoji, themes) on LINE STORE, the Sticker Shop, and the Theme Shop in countries where LINE is available.
Note: Exceptions apply to some countries.
If you want to limit the countries an item is available in, select Sale Region on the item registration screen > Distributein some available regions or Sell only in selected regions, then choose the countries where you want to sell your item.
Note:
- Creators Market items were at first only available in Indonesia, Japan, Taiwan, and Thailand; however, their availability was expanded from June 23, 2014.
- Items that were previously set to Distribute in all available regions have automatically been changed to Distribute in some available regions.
You can choose the price for each of your items (stickers, emoji, or themes) from the options listed below.
The payment methods available will vary depending on where your items are purchased.
Note:
- Select the image to enlarge it.
- Prices may change due to factors like sales tax revisions. For the latest prices, check LINE STORE or the Sticker Shop/Theme Shop in the LINE app.
The currency conversion rate for purchases made with LINE Coins is determined by LINE Corporation, and may vary depending on when the purchase was made.
Note: Earnings for currencies other than JPY may contain fractions due to currency conversion rates.
For purchases made up to April 30, 2015: 1 Coin = JPY 1.47
For purchases made from May 1, 2015: 1 Coin = JPY 1.76
To change the price of an item that is already on sale:
1. From Manage Items, select the item you want to change the price of.
2. Select Stop Sale at the top right to stop selling the item.
Note: To change the price of items already on sale, you need to first temporarily suspend their sale.
3. Select Price Tier, choose the price you want to set, then select Save.
4. Select Re-Open Sales to start selling the item again.
Note: The Re-Open Sales button becomes active three hours after you have suspended the sale of an item.
When you change the price of an item that is on sale, please be aware of the following:
• Once you suspend the sale of an item, you cannot put it on sale again for three hours.
• A countdown will begin, telling you how much longer you have to wait before you can select the Re-Open Sales button.
• After the countdown finishes, a notification saying "You can re-open sales for this content now" appears, and the Re-Open Sales button becomes active.
• Stopping the sale of an item will automatically change its LINE Stickers Premium setting to Not interested. If you want to participate in LINE Stickers Premium again, re-open sales for the item, go to Product Details, and select Join for LINE Stickers Premium.
• Once you change an item's price, you cannot change it again until 24 hours have passed after selecting Re-Open Sales.
• If a user purchases an item and is charged the old price due to a problem with their app or other issue, the sales amount will be calculated based on the old price.
There is no limit to the number of stickers, emoji, and themes you can sell, so you can register as many items as you like. Please note, however, that you can only make up to 30 review requests a day.
No, you cannot sell a theme where you have only changed the color scheme. In order to sell a new theme, you are required to provide a theme with all new illustrations.
If a user has a version of LINE older than when the creator submitted the theme for review, it will not appear in the Theme Shop for that user.
E.g. A creator submitted and started selling a theme with LINE version 5.9, however the theme will not appear for users on LINE version 5.8. Those users will be able to purchase the theme if they update the app to version 5.9.
Items cannot be put on sale until they have undergone a review to make sure they meet all of LINE's criteria. You can release your items for sale once they've passed the review.
Items (e.g. stickers, themes, emoji) cannot be distributed for free. You need to put them on sale and people need to purchase them before they can be used. Even if you are the one that created the items, you need to purchase them to use them.
Note:
- You can download the sticker sets you submit using the LINE Sticker Maker app after June 26, 2019 for free. (This only applies to Creators downloading their own sticker sets.)
- You cannot download your stickers for free if you submitted them in version 4.0 or above of the LINE Sticker Maker app with the Paid download with revenue shares setting enabled.
If you want to sell your stickers only to family or friends, please change the privacy settings.
You can download the sticker sets you submit using the LINE Sticker Maker app after June 26, 2019 for free. (This only applies to Creators downloading their own sticker sets.)
However, you cannot download your stickers for free if you submitted them in version 4.0 or above of the LINE Sticker Maker app with the Paid download with revenue shares setting enabled.
Once your stickers are available for sale, you can download them for free from the LINE Creators Market official account or the notice sent to your registered email address.
Note: It may take some time for the notice to arrive.
Important:
- We cannot refund accidental purchases of stickers that are available for free download.
- Anyone other than the creator who wants to download the relevant stickers still needs to purchase them.
When requesting a review for stickers or emoji, you will need to read and agree to the Terms of Agreement. After reading and understanding the Terms, check the box next to I Agree.
Note: If you do not check I Agree, you won't be able to submit a request.
When using photographs, please remember:
If you use photos of characters, logos, or celebrities, please use the License Certificate, or attach documents with which we can confirm that you have the right to use said photos or have received permission from the right holder.
Custom stickers let users create unique stickers by entering their own names or other custom text in the blank caption. Anyone who purchases a sticker set can change the custom text as many times as they like.
Note: Users can only change the text in the area you made a caption style for.
Your "caption style" determines the character limit, font type/size, outline, and direction/alignment for the text users enter.
For more details, see the section about custom stickers in the Creation Guidelines.
• Sell only in selected regions (excluding the countries above)
Note:
- The fonts you can choose depend on your selected sale region. This is to ensure that text can be displayed properly.
- You will not be able to select Japan, Hong Kong, Taiwan, Macau, or Thailand if you choose Sell only in selected regions.
- If you select Sell only in Japan, Sell only in Hong Kong, Macao, and Taiwan, or Sell only in Thailand when requesting an update, you cannot change or add a region later.
Message stickers let users edit the sticker captions and add their own text. After purchasing a sticker set, users can change the caption text whenever they like.
For more details, see the section about message stickers under Creation Guidelines.
You can schedule the release of items that you want to make available for limited-time promotions.
After your items have been approved, click the Schedule Release button before the promotion's start date, and your items will automatically appear for sale in their respective shops once the promotion begins.
Note: You cannot make any edits to your items after they've been scheduled for release.
The sale of items that are offered in a limited-time promotion will automatically be stopped when the promotion period ends. The status of these items will become "Sales Stopped."
Note: You cannot sell multiple items with the same item ID.
For more information, see the details page of the promotion that you are participating in.
LINE Stickers Premium is a flat-rate subscription service that gives users access to a variety of creators' stickers, emoji, and themes without having to purchase them.
Selecting Join under the Product Details for your stickers, emoji, and themes will let LINE Stickers Premium subscribers use them as part of the service.
If you'd like to participate in LINE Stickers Premium, check the steps below.
Note: Join will be selected by default.
When submitting new stickers, emoji, or themes:
1. Select New Submission > Sticker, Emoji, or Theme.
2. Under Product Details, select whether or not to join the LINE Stickers Premium service.
3. Select Save > OK.
For stickers, emoji, or themes already available for sale:
1. Go to Manage Items and select the stickers, emoji, or theme you want to change the settings for > Edit.
2. Under Product Details, select whether or not to join the LINE Stickers Premium service.
3. Select Save > OK.
Note:
- The stickers, emoji, or theme can be updated after saving your settings.
- If you're just changing the LINE Stickers Premium setting, you can release the stickers, emoji, or theme without submitting them for review.
- If you edit anything other than the LINE Stickers Premium setting (e.g. Display Information; Tag Settings), you'll need to submit your content for review again.
Important:
• Even if you select Join on the Product Details screen, stickers, emoji, and themes that have been on the market for less than 180 days cannot be a part of the LINE Stickers Premium service.
• Changes to the LINE Stickers Premium setting will be applied the following month (GMT+9).
• If you participate in LINE Stickers Premium, be sure to include Indonesia, Japan, or Taiwan in your sales region.
• You cannot join LINE Creators Collaboration if you join LINE Stickers Premium.
• Stickers, emoji, and themes joining LINE Stickers Premium can still be sold as usual.
• Custom and message stickers are not supported by LINE Stickers Premium.
Changes to the LINE Stickers Premium setting will be applied on the 1st of the following month.
Important:
- Even if you select Join on the Product Details screen, stickers that have been on the market for less than 180 days cannot be a part of the LINE Stickers Premium service.
- If you change the setting to Not interested for a sticker set that is part of the LINE Stickers Premium service, the change will be applied on the first day of the following month. The sticker set will still be part of LINE Stickers Premium throughout the month the setting was changed.
- Please be aware that if you change the setting at the end of the month, it may take more time to be applied even if it is already the first of the following month.
Below is the process for receiving your revenue share.
1. You'll receive a notification with your sales revenue the month after your items (e.g. stickers, emoji, themes) are purchased.
Your sales are totaled on the last day of every month, and your revenue share is determined around the 10th of the following month. After your revenue share is determined, we'll send a notification to your registered email address.
2. Go to Account Settings and make sure you've registered your transfer information. Note: Transfers are made to the account that is registered under Transfer Information when a payment request is made. Make sure your information is correct before submitting your request to ensure that your transfer can be successfully completed.
3. On the Payment Request page, confirm the amount to be transferred and request a money transfer.
You'll be able to select the Payment Request button once your revenue share is more than JPY 1,000. After you've submitted your request, a notice will be sent to your email address registered with LINE Creators Market.
Note:
- You cannot submit a payment request if your revenue share is less than JPY 1,000.
- You need to submit a payment request to receive the amount to be transferred. If you don't submit a payment request, your monthly revenue share will roll over to the next month.
- Your monthly revenue share is calculated between the 1st and 10th of each month (JST). During this time, you will not be able to submit a payment request.
4. Your revenue share will be transferred.
We will transfer your revenue share to your selected destination within 90 days of your payment request submission. We'll send a confirmation message to your registered email address once the transfer is complete. Note: ‐ If your transfer destination is a bank account, a fixed transfer fee will be deducted when the transfer is made.
- In some cases, a foreign exchange fee may also apply.
The options available for money transfers vary depending on your country of residence.
For creators living in Japan
Money transfers can be made to financial institutions, such as banks and credit unions located in Japan, and LINE Pay. For information regarding LINE Pay's Terms and Conditions of Use, see here.
For creators living outside of Japan and Thailand
Creators may use either a PayPal Premier or PayPal Business account.
Note:
- PayPal Personal accounts cannot be used. Please contact PayPal for more information on the type of accounts they offer.
- Creators living in Japan cannot register a PayPal account.
- If the amount to be transferred exceeds JPY 100,000 it cannot be sent out in one transfer.
For creators living in Thailand
PayPal has informed us that as of December 15, 2022, creators living in Thailand will no longer be able to receive payment transfers to their PayPal accounts. For this reason, you will not be able to use PayPal as a payment transfer method starting from November 2022.
If your business type is Individual:
Please use Rabbit LINE Pay as your payment request transfer method from November 2022. For information about Rabbit LINE Pay's Terms and Conditions of Use, see here.
If your business type is Corporate:
From November 2022, you will temporarily not have any available transfer methods.
We're currently working on a new transfer method for corporate creators that is scheduled to be added at the beginning of 2023, so we ask for your patience at this time.
See this notice on LINE Creators Market for details.
Yes. A remittance fee of 2% of the amount to be transferred (up to JPY 5,000) will be charged for transfers to PayPal accounts. A foreign exchange fee set by PayPal will also be charged if you wish to receive payment in a currency other than Japanese Yen.
The options available for money transfers vary depending on your country of residence.
For creators living outside of Japan and Thailand
If your PayPal account is not set to be able to receive payments in Japanese yen, your revenue share payment will be canceled 30 days after the remittance date. When a revenue share payment is canceled, the amount is returned to LINE and you will not receive it.
To receive your revenue share with PayPal, configure your settings using one of the methods below.
To receive payments in Japanese yen:
1. Log in to PayPal.
2. From the menu, go to Money.
3. From Add a currency, select JPY.
Note: After following the steps above you'll be able to receive payments in Japanese yen, even if JPY is not set as your main currency.
To automatically receive payments in your local currency:
1. Log in to PayPal.
2. Select the Settings icon at the top right of the screen > Account settings > Payment preferences > Block payments.
3. For "Allow payments sent to me in a currency I do not hold," select Yes, accept and covert them to (primary).
If you haven't received your revenue share payment 30 days after the remittance date, it may have been canceled. In this case, please contact us from the Inquiry Form.
For creators living in Thailand
PayPal has informed us that as of December 15, 2022, creators living in Thailand will no longer be able to receive payment transfers to their PayPal accounts. For this reason, you will not be able to use PayPal as a payment transfer method starting from November 2022.
See this notice on LINE Creators Market for details.
As creators are exercising their copyright when selling stickers they have designed, this act is considered a taxable transaction under income tax withholding law.
The following is a summary of the taxation rates applied:
For creators residing in Japan with individual accounts
For payments of JPY 1 million or less = payment amount x 10.21%.
For payments exceeding JPY 1 million = (payment amount - JPY 1 million) x 20.42% + JPY 102,100.
For creators residing in Japan with corporate accounts
No tax (0%)
For creators residing outside Japan with individual or corporate accounts
Payments will be taxed at 20.42%, regardless of the amount.
Important: The payment amount is your revenue share BEFORE any applicable withholding taxes, money transfer fees, and/or foreign exchange fees are deducted. However, creators residing outside of Japan with individual or corporate accounts, whose country of residence has established a tax convention with Japan, may be able to receive a reduction or exemption for the amount of tax withheld, by submitting the "Application Form for Income Tax Convention" document.
Tax conventions are treaties established between Japan (the source country of income) and the country where an individual or company resides to offer tax relief and prevent tax evasion.
If you or your company reside in another country that has a tax treaty with Japan and sell stickers through Japan (the source country of income), you may be able to receive a reduction or exemption of income taxes withheld in Japan.
To have the tax convention applied, you need to submit the Application Form for Income Tax Convention to LINE Creators Market.
- This PDF document is only available in Japanese. Please see from page 300 for details including a list of relevant countries and related tax withholding rates.
- If you submit an application and your country does not have a tax treaty with Japan, we will not be able to process it.
As of April 27, 2022, you can receive a reduction or exemption for income tax withheld if you reside in one of the countries listed below. However, you also need to submit the Attachment Form for Limitation on Benefits Article and a Certificate of Residency document in addition to the Application Form for Income Tax Convention.
Australia, Austria, Belgium, Croatia, Denmark, Estonia, France, Georgia, Germany, Iceland, Latvia, Lithuania, the Netherlands, New Zealand, Spain, Sweden, Switzerland, the United Kingdom, the United States, or Uzbekistan
Example of a creator submitting an Application Form for Income Tax Convention:
A creator who resides in Indonesia must pay taxes in Indonesia and the 20.42% withholding tax in Japan for their LINE Creators Market sale proceeds. After submitting the Application Form for Income Tax Convention, the tax rate in Japan is reduced to 10%.
Yes, you can still sell your items (stickers, emoji, and themes) without submitting the Application for Income Tax Convention.
Withholding tax is calculated when you submit your payment request, based on the content of the Application Form for Income Tax Convention. If you'd like to receive a reduction or exemption for the amount of income tax due, please make sure your Application Form for Income Tax Convention has been processed before submitting your payment request.
Note: The Application Form for Income Tax Convention can only be submitted when you reside in a country that has a tax treaty agreement with Japan.
To ensure the safety of your data, the collecting and managing of Individual Numbers (My Number) is carried out by PIPED BITS Co., Ltd. in accordance with LINE's privacy policy.
It can take up to a week for PIPED BITS to verify your information and post it on LINE Creators Market.
When the submission status of your Individual Number is updated, you will receive a notification at your registered email address.
