Help center
Monetization
You can earn ad revenue by showing ads in the videos that you post. Ads can be customized separately for each video.
Note: The ad formats that can be shown depend on the length of the video.
For information on LINE VOOM posts that cannot be monetized, see this Help article.
For details about ad formats, see this Help article.
You can check your revenue information by clicking Monetization in the menu on the left side of the screen > Earning history > the Total revenue tab.
You can check:
• Your total revenue (up to the previous day).
• Revenue information by ad format.
• Revenue information by payment status.
You can confirm whether you're eligible from the Monetization tab. You can also check the number of followers that you have and how many hours of watch time your videos have achieved.
Note: Flicking the image that appears lets you switch between your number of followers and hours of video watch time.
To be eligible for monetization, you must meet the following requirements.
• Number of account followers: 500 or more
• Video watch time: A total of 50 or more hours in the last month
These criteria are measured every 24 hours, so your eligibility may change depending on when you check it.
To submit a payment request and receive your ad revenue, follow the steps below.
1. From the Total revenue menu, submit an ad revenue payment request.
Your available balance is determined based on the performance of your ads up until the last day of the previous month.
You can only submit payment requests between the 5th and 15th of every month. During this period, the Submit a payment request button is activated, and selecting it will take you to the payment request page.
2. Confirm your available balance and submit a payment request.
You can request the amount of ad revenue you want to be transferred from your available balance.
Note:
- Available balance range: JPY 1,000 – maximum payable amount
- LINE will cover the 10% consumption tax applied to the payment request amount, which is included in your payment.
The final amount will be: (Your requested amount + 10% consumption tax) - (Transfer fee + 10% consumption tax).
3. Your payment will be transferred using your registered payment information.
You need to register your payment information before you can submit a payment request. The revenue amount you request will be delivered to your registered recipient via bank transfer within 30 days of your request.
Note:
- If you don't submit payment requests, your monthly available balance will accumulate.
- Payment transfers will not be successfully completed if your payment information is incorrect.
- Only account members with administrator permissions can register payment information and submit payment requests.
- If you still have previously-accrued ad revenue after canceling and resuming monetization, you can make a payment request for your available balance.
To register your payment information, click Monetization in the menu on the left side of the screen > Earning history > the Total revenue tab > Payment information at the bottom of the screen.
Note: If your requested payment amount exceeds JPY 200,000, you'll need to enter additional information for identity verification.
There is a service charge for having your ad revenue transferred.
LINE covers the 10% consumption tax applied to the payment request amount, which is included in your payment.
The final amount will be: (Your requested amount + 10% consumption tax) − (Transfer fee).
Note: The transfer fee is JPY 550 plus value-added tax.
If you turn ON the Show ads on all video posts setting when applying for monetization, you can set to collectively run ads on videos that you've already posted as well as on videos that are posted in the future.
If you choose to run ads on your previously posted videos, it will only apply to up to 100 videos posted within the last year. You can change the monetization status of other previously posted videos directly on their Settings screens.
You can set the ad format that will appear in your videos.
Note: The ad formats that can be shown depend on the length of the video.
In-stream video ads
Depending on the length of the video, up to three ads can be shown.
Note: In-stream video ads cannot be displayed on videos that are less than two minutes long.
Image ads
Image ads are anchored at the bottom of your video. One ad can be displayed on videos that are 30 seconds or longer.
Auto
The ad format you set when applying for monetization is automatically applied to eligible videos. Either in-stream or image ads will be shown, depending on the length of the video.
You can set the ad format for individual video posts on the Monetization settings screen.
You can show up to three in-stream video ads in videos that are two minutes or longer. For the number of ads that you can show for videos of different lengths, see below.
• Videos between two and five minutes long: One ad
• Videos between five and ten minutes long: Up to two ads
• Videos between 10 and 20 minutes long: Up to three ads
Note: Ads can be set to display at 120-second intervals.
You can set which ad categories appear in your videos. This lets you make sure the ads that play are appropriate for your content.
The ad categories you set when you apply for monetization will be collectively applied to all of your video posts. You can change the ad categories for individual video posts on the settings screen.
You can request payment and check how much ad revenue you've actually earned from the Monetization menu.
To check your balance, follow the steps below.
From the LINE Official Account app:
1. Tap the Home tab > Settings > Monetization.
2. Tap Settings.
3. Tap Monetization and check each item.
From LINE Official Account Manager for web browsers:
1. Click the LINE VOOM tab > Monetization.
2. Click Earning history and check each item.
Under Available balance, you'll see the amount you can request plus the 10% consumption tax. The amount actually transferred to you will be: (Your requested amount + 10% consumption tax) − (Transfer fee + 10% consumption tax).
You can only check your daily ad revenue from LINE Official Account Manager for web browsers.
Note: This information cannot be viewed from the LINE Official Account app.
To check your daily ad revenue:
1. Click the LINE VOOM tab > Monetization > Earning history.
2. Select Daily Data.
Even after you are approved for monetization, you will be suspended from running ads on your posts if your account stops meeting the requirements.
To be eligible for monetization, you must meet the following requirements.
• Number of account followers: 500 or more
• Video watch time: A total of 50 or more hours in the last month
If you stop meeting these requirements, your monetization qualification will be temporarily suspended. Monetization will resume when your account meets both of these requirements again.
When monetization is disabled for your account, all of the ads on your posts will be paused. You will only earn revenue for posts if monetization is enabled for both your account and your posts.
Note: Even if monetization is enabled for your account, you will not earn revenue for posts that have monetization disabled.
Posts may be deleted if they are reported by a user or if their contents are determined to violate the LINE Terms and Conditions of Use.
If your monetized post is deleted for one of the reasons above, its ads will be paused and any ad revenue earned by the post will be recovered.